Xóa video đã đăng trên youtube Featured snippet, Top stories, Video, Sitelinks

Some of the most practical tips khổng lồ get your YouTube Clip featured on Google"s featured snippet. More on how to let Google discover và rank your videos.

30-second summary:

YouTube is one of the most featured domains in Google.Unlike any other heavily featured sites, YouTube.com provides any brand an easy way khổng lồ host a brand-owned asset for it to get featured.To capture more video-driven featured snippet opportunities, create a đoạn phim version for each keyword-driven content asphối you create.There are tools that make video creation quite scalable. Those include online đoạn Clip creators & Zoom.Regardless of how you create those videos, make sure there’s a meaningful (even search-optimized) voiceover as Google is using that (và the video clip transcripts) to generate featured snippets.Use traditional SEO practices khổng lồ let Google discover & rank your videos. Like with regularly featured snippets, Clip featured snippets heavily depover on the organic rankings.

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YouTube provides brands with all kinds of quality kinh doanh opportunities, one of which is an ability khổng lồ build extra organic visibility through both video clip carousels và featured snippets.

Why YouTube?

According to Ahrefs, YouTube.com ranks in the top five sầu organic searches for 139,830,455 queries. Of those, it is being featured for 1,177,203 queries (as of September 2020). 


This makes YouTube one of the most featured domains out there.

For comparison, en.wikipedia.org is being featured for 2,644,918 search queries (again, according lớn Ahrefs data).

Unlượt thích Wikipedia, YouTube videos can be owned by brands. Anyone can create a YouTube Clip and get featured with it. This means the video clip creator holds full control over the message of the featured asphối.

This is gold.

It is not easy lớn determine why YouTube is being featured so heavily:

Are YouTube videos being featured because they tkết thúc lớn rank so highOr are YouTube videos being featured because Google has found those search queries to lớn be best satisfied with video clip content

Either way, one thing we know for sure: You should be providing videos if you want to build additional brvà exposure in organic search.

How to lớn get your brand feature more through creating đoạn Clip content?

1. Create more videos

This one is pretty obvious but this is the fundamental step that needs khổng lồ be covered.


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You are welcome to lớn go fancy và capture all relevant tìm kiếm results in your nibít that feature videos and try to capture all those opportunities with your own videos. This strategy has the right khổng lồ exist but it does have sầu some problems:

You are competing with existing assets that have sầu by now accumulated all kinds of solid signals (views, backlinks, and other such factors). So don’t expect this lớn come easy.You are limiting your strategy with existing opportunities that all your competitors may be aware of. You are doomed khổng lồ always be behind.Featured snippets are dynamic. By the time you finally have sầu a solid asphối lớn compete, that opportunity may no longer exist.

Instead of chasing each individual opportunity, create a more comprehensive sầu strategy that would ensure you’ll create your own opportunities, và gradually capture all of the existing ones as well.

Put simply, turn all your text-based nội dung inkhổng lồ the đoạn Clip format.

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This sounds intimidating but it is actually totally doable. I am using two tools that make the process unbelievably easy:

2. Zoom to lớn record walkthrough và tutorials

You can record yourself explaining any process using the miễn phí version of Zoom. It may take you some time lớn get used khổng lồ the process but going forward, you will find yourself more và more comfortable with it. After 2-3 đoạn phim tutorials, a 3-minute đoạn phim will take you 30 minutes to create, trust me.


I am sure other virtual meeting solutions can work for that purpose as well:

The best thing about Zoom is that it is không tính phí and offers a nice HD export of recorded videos.

3. Renderforest lớn turn text into videos

While Zoom may take a bit of time khổng lồ get adjusted to lớn, Renderforest provides đoạn phim creation tools that take no time khổng lồ figure out. It is easy-to-use and can be used to lớn turn any article inlớn a video clip.

To get an easier feel of the tool, simply grab your article subheadings và use their text-to-đoạn Clip option to turn those inkhổng lồ a video:


Renderforest provides templates to lớn create whiteboard videos, explainer videos, step-by-step tutorials, and more. 

Overall, of all the online video creators I’ve sầu tried over the years, this one seems to be the easiest khổng lồ adjust to lớn. And it saves a ton of time. It costs around $7 a month which is also quite affordable.

4. Use meaningful well-structured distinct voice-over for your YouTube video

Now I don’t have sầu any serious study behind this clayên ổn, so take this with a grain of salt. Based on my own experience, unless your đoạn Clip has a meaningful voice-over, it will not be featured.

Look at one of the examples of featured videos: There’s a text instruction in the box:


This is generated from the video clip captions which are auto-created based on the đoạn phim voice-over:


This seems lớn tư vấn my claim: Unless Google can find some text, it will not be so willing khổng lồ feature a video clip.

So invest some time into creating a voice-over.

If you use Zoom, you can simply read instructions while recording your tutorial. If you are using Renderforest, you can sync your voiceover with your đoạn Clip. Both methods are pretty doable.

4. Optimize videos using traditional SEO

YouTube SEO is not much different from any SEO process. This article outlines the process pretty well here. Basically, all you need is:

More importantly, you need some liên kết to lớn your đoạn Clip. At the very least links lớn each đoạn Clip from your own site (both manually from your articles và also using some plugins which sover sitewide liên kết khổng lồ your videos). This will help it rank.

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This video clip strategy will hopefully get your br& featured more. But it will also help you create more nội dung assets which you will be able to market on social truyền thông khổng lồ boost engagement và create more traffic generating channels. Good luck!

Ann Smarty is the Brvà & Community manager at InternetMarketingNinjas.com. She can be found on Twitter 

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