Google has introduced many SERP features lớn help its users find the solution or hàng hóa they are searching for based on the buying journey stage they are in. If leveraged properly Google SERPhường features can be incredibly helpful for marketers lớn optimize site nội dung & think through which từ khóa lớn target as you can figure out related keyword, better understvà user’s search intent along with opportunities for placement on the SERPs organic ranking. SEO specialists & marketers can use these features lớn gain more traffic, get better above-the-fold visibility, và significantly improve sầu the users’ experience.

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In this article, we will look at the types of Google SERPhường features available & the benefits you gain by showing up on those SERPhường. features.

Let’s begin!

SERP features are any additional khung of listing that appears on Google’s tìm kiếm engine result page. It is important to lớn consider SERPhường features when choosing keywords and optimizing your content for organic CTR (Click-through rate).

Each SERPhường feature displays different types of valuable and relevant information khổng lồ accommodate their customers at varying stages of the shopping journey & to lớn provide a better overall shopping experience. Some of the examples of Google SERPhường. features include an image carousel, đoạn Clip carousel, map pack, knowledge panel, People Also Ask, etc.

SERP Features matter because they help users get the most relevant information they are looking for. Google’s main priority is khổng lồ provide the most accurate and relevant search results lớn the user. Different types of SERPhường features allow businesses khổng lồ optimize their sites in multiple ways to lớn increase their visibility, traffic, và clicks on the SERP..

The SERP. Features that appear in Google have a significant impact on how people interact with Google’s tìm kiếm results.

Here are the 11 most comtháng SERP.. features that are seen on Google.

Organic Results in SERPs

 Featured SnippetPeople Also Ask (PAA)Image PackVideo CarouselLocal Map PackKnowledge PanelsRich SnippetsSitelinksPopular Products

Paid Results in SERPs

Google Ads (Top và Bottom)Shopping Ads (Product Listing Ads)

Organic results are the listings on the SERP.. that appear organically due to lớn factors such as relevance, quality, authority, & more. They get their position in the SERP through SEO. SEO helps your trang web show up on specific Google SERPhường features while improving your position on the SERP.Let us go through detail about some of the most common organic results that appear on Google.


The Featured Snippet is a large box located at the top of Google SERPhường. where google displays a snippet of nội dung from one of the top-ranking organic results in the SERPhường. It is showcased when the tìm kiếm query shows informational intent. This feature provides valuable pieces of information in a precise form giving searchers a quick answer lớn their questions. It features text or video clip from a website that intends khổng lồ directly answer the tìm kiếm query. The different formats for featured snippets are paragraphs, bulleted lists, and tables.

As per Ahrefs, the Featured Snippet gets about 8% of all organic clicks which shows it has a significant impact on the organic click-through rate. Featured snippets put your website at the top of the SERP & make it much more clickable on Mobile or desktop.

Benefits of Featured Snippets

Besides appearing at the top of SERPs, some of the benefits of owning featured snippets are:

Increase in organic traffic và clicks to the trang web.Increase in organic conversion.Highest visibility over more authoritative brands.Boost website & brand’s credibility.Increase in the keyword’s ranking.


The “People Also Ask” box shows an infinite danh mục of algorithmically-generated questions related to lớn the search query. It is a dynamic Google SERPhường feature that answers the danh sách of questions closely related lớn the searcher’s intent & quickly displays additional information khổng lồ users from their initial tìm kiếm query.

According to lớn Advanced Web Ranking, People Also Ask (PAA) boxes show up in 8.5% of all US-based search queries. They are mini-FAQs placed in the organic tìm kiếm results. The goal of PAA is khổng lồ provide an easy way lớn answer the user’s initial query and possibly the subsequent queries that may follow. Learn more about how to lớn optimize for People also ask.

Benefits of PAA

Discover related keywords and create long-tail keyword that can be used khổng lồ optimize your trang web.Helps khổng lồ create better content.Aids in getting more traffic và improves the click-through rate which is important for ranking higher.Avoid brand degradation with better answers for branded queries.


An image pack is a series of images that Google displays in the tìm kiếm results for any tìm kiếm query that particularly refers to lớn images. Google identifies search queries with visual intent and provides searchers with a carousel of images related to lớn the tìm kiếm term. When Google’s algorithm determines that visual information is particularly relevant lớn a tìm kiếm, the SERP will include a row of images. Clicking on one of the images takes you to the images tab of Google.


Video carousels are a phối of đoạn phim results or video snippets that appear in the organic tìm kiếm results enhanced with a đoạn phim thumbnail. They have a title và a mô tả tìm kiếm và most often they links baông xã lớn YouTube. A đoạn Clip carousel is Google’s response to lớn a query it identifies as having visual/informational intent. Google đoạn phim results appear only if a site has embedded video clip nội dung that’s relevant khổng lồ the tìm kiếm.

SEO Inc reported that 62% of all Google searches include đoạn phim carousels, và video clip is 50 times more likely khổng lồ rank organically than plain text results. Video carousels are significant as they take up a lot of SERP real estate. They often appear at or near the top of the page which makes people more likely to click on them. It is better to upload your videos through YouTube as YouTube is a sản phẩm of Google & allows you khổng lồ create a time-stamped đoạn phim outline that helps searchers and Google find exactly what they’re looking for.


Google will show users a local bản đồ pack when Google recognizes that a search query has local intent. A local pachồng appears when someone enters a query with a location name or when Google’s algorithm finds that a searched thành công is available nearby. The local paông xã appears as a maps with pins indicating businesses that are potentially relevant lớn the search term. A local map pachồng includes the top three physical locations that Google considers relevant, along with Reviews, hours, contact information, a link to the trang web, và directions via Google Maps. Local packs are important for local businesses or businesses with a physical location.

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Learn more about it in our blog post khổng lồ optimize for Local SEO.

Benefits of Local Map Pack

It helps improve sầu your visibility as it is almost always shown at the top of the SERPThe pachồng shows your Đánh Giá which can greatly influence searchers.


A knowledge panel often includes images, facts, social truyền thông liên kết, and other relevant information to lớn the search query. Knowledge panels show up on the right side of the organic results for queries with informational intent about businesses, brands, or organizations. This feature normally appears when the tìm kiếm is for specific places, organizations, people, events, etc. Usually, Google pulls information for the Knowledge Panel from Wikipedia or the specific entity’s website. The benefit of having your businesses show up on the Knowledge Panel can boost both authority và credibility for your br&.


Rich snippets are SERPhường. features for a specific result in the SERP. which adds extra visuals to a result, lượt thích stars in hàng hóa Reviews or photos in news results. It adds additional information other than a title tag, a description, và a URL which helps users decide whether or not khổng lồ click on it. FAQ snippets are a comtháng size of rich snippets. The chances of your listing getting clicked increases due khổng lồ the relevant extra information added to lớn your listing.


Siteliên kết are a danh mục of link to different pages on a specific trang web under the result’s main URL và description. It is picked out by Google’s web crawlers from your trang web which helps users quickly find a page or nội dung within that site. The more site link you get, the easier it is for visitors lớn navigate specific pages within the site.

Siteliên kết come in two main forms: Links that take searchers lớn a page on a website or those that take searchers lớn a section of a page. Site links usually appear in a tìm kiếm for a specific br& and Google decides on which site link to display. For branded search terms, Google serves an expanded tìm kiếm result with up lớn 10 extra links khổng lồ one site which allows users khổng lồ directly reach the page on the site they are looking for resulting in a better CTR.


Popular Products is an unpaid and organic display of Google shopping sản phẩm listings. It is a carousel of products available khổng lồ buy which contains products related to your tìm kiếm term. It is displayed in the middle of the tìm kiếm result page. Users can filter by price or by sản phẩm category within the popular products feature.

Learn more about it in our blog post to optimize for Popular Products.

Benefits of Popular Products:

It allows smaller e-commerce stores to compete with stores with a larger budget.This feature occupies a large real estate on the SERP. so you can get good visibility when you show up under it.It creates more opportunities for retailers to lớn have a presence on the Google SERP

Paid results cost a charge for advertisers to lớn appear on the search engine result pages opposed to lớn organic results. The paid SERPs include a label at the top to lớn state that the result is an ad. Paid results have sầu a wide range of forms và formats that serve advertisers’ needs. The two types of Paid SERP.. features are Google Text Ads and Google Shopping Ads. Paid ad spots are won by bidding on keyword.


Google Ads are paid advertisements by advertisers who want to lớn have sầu their link appear in Google’s results for a từ khóa. It includes headlines, the display URL, descriptions, and a call-to-action & sometimes also includes site link, phone numbers, review, & other search features.

Google SERPs have sầu two main advertising positions for Google Ads: at the very top of the SERP. page above sầu the organic search results & another at the bottom of the search engine result page. The placement of the ad depends on the advertiser’s bidding strategy. The top ads are more effective và have sầu higher click-ability and visibility. Reaching the top of the SERPhường requires a high-unique site & a high pay-per-clichồng bid depending on the competitiveness of the từ khóa.

Benefits of Google Text Ads:

It generally shows up above the organic results which increases your visibility.Allows you khổng lồ show up on specific từ khoá of your choice.The ads are shown lớn people that are interested in the product or service you are offering.


Shopping ads are SERPhường. features with paid ad placement on Google. It displays a carousel of products relevant to lớn a user’s keyword available for purchase from paid advertisers. It allows people lớn quickly browse products across multiple e-commerce websites on the SERPhường. Shopping ads display the sản phẩm name, an image, retailer, brand, price, along with special offers, product ratings, number of reviews, & liên kết to the website.

SEO is a significant part of your business which helps to reach new leads và doing SEO properly gives your business an edge. You must leverage SERP features lớn attract more prospects lớn your pages and optimize SEO lớn rank higher in the SERPs. Understanding when & how various SERPhường features show up on Google is very helpful for SEO. As a digital marketer, you can use the từ khóa topics, style, and format of the SERP features available for your target từ khóa và create the nội dung lớn engage your audience which can help your SEO strategy.

Featured snippets, local packs, image packs are some of the SERPhường. features that can be optimized with your content to lớn enhance the visibility of your site in the search results. It also helps you with keyword retìm kiếm lớn traông chồng your từ khóa rankings and know which từ khoá should be targeted so that you can prioritize your efforts khổng lồ optimize for SEO. Google SERPhường features help you understand how & where your trang web is positioned in the SERPs so that you can start your website enhancements, improve rankings, & ultimately meet your SEO goals.

SERPhường. features help to boost click-through rate with titles & descriptions which increases the chance of users clicking on your results và boosts your ranking. Marketers & trang web owners can use different SEO strategies to boost your sale campaigns lớn make your pages st& out & optimize your website’s performance.

Knowing about all the available SERPhường features, now you can better strategize your content on your site that is optimized for specific SERPhường features. The effect of each SERPhường feature depends on a particular business’s niđậy so SERPhường monitoring is important to lớn track the search rankings & the features for important queries & focus on từ khoá you can rank for. If you can rank for certain SERPhường features, it can provide you with a huge boost in traffic and click-through rates (CTR). To show up on certain them, you should focus on understanding the SERP.. before you optimize your nội dung for it. Figure out what type of nội dung is ranking for each SERPhường feature before building your strategy.