Trẻ em như búp trên cành Top stories, Video, Thumbnail, Image pack

When you’re creating videos for YouTube, the thumbnail might not seem important.

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You might be thinking – as long as the content is good, the thumbnail doesn’t really matter.

Think again!


What is a thumbnail on YouTube?

The đoạn Clip thumbnail is the first thing that viewers see when browsing through YouTube. It’s a small, clickable static image that either grabs their attention – or lets them scroll on by.

YouTube will offer you a choice of frames from your uploaded video clip to serve sầu as this previews image, but rarely will this freeze-frame serve you well.

You need something that grabs the eye & communicates what your video clip is about at a glance. You want it to lớn grab your target audience & make them think, I need lớn watch this!

The thumbnail is typically the first impression of your đoạn phim, & essentially determines whether or not people will click through.

Designing a professional YouTube thumbnail not only helps improve your channel’s br&, but it also attracts visitors và more eyes khổng lồ your nội dung.

How to lớn make YouTube thumbnails: best practices

So how vị you create effective sầu YouTube thumbnails? Here are 8 key tips to lớn get started.

1. Use the right YouTube thumbnail size

If you’re going khổng lồ spkết thúc the time to lớn create a professional looking thumbnail, start with the proper sizing và dimensions.

Per YouTube’s guidelines, your thumbnail image should be 1280 x 7trăng tròn pixels, with a minimum width of 640 pixels. An aspect ratio of 16:9 is igiảm giá khuyến mãi as it’s used most often in YouTube players & preview.

Making a thumbnail image that’s too small is a big mistake. Although thumbnail images show up relatively small in the YouTube search results, don’t forget that YouTube videos can also be embedded.

For this reason, you want a larger image kích cỡ that can be scaled down, instead of a small kích thước that will be scaled up. This will ensure top unique.

In addition, you need lớn save as JPG, GIF, BMP., or PNG image formats, and keep the tệp tin size under the 2MB limit.

2. Use a great photo lớn as your YouTube thumbnail background

Svào visuals are essential to lớn grab the attention of your viewers.

A high-quality picture that acts as a teaser for the Clip will not only give context, but it’s also an opportunity for your audience to lớn familiarize themselves with your style.


Matt Komo is a videographer, and his content on YouTube is very well done. He uses high unique images that give sầu users a glimpse of what the next 10 minutes might be like. As a travel cinematographer, adventurous pictures are something that Matt wants lớn showcase to lớn attract clicks to his Clip.

In need of some beautiful không tính tiền stochồng photos to lớn use for your thumbnails? Many design tools offer a selection right inside the app. Or you can use this ultimate các mục of miễn phí photo lớn sites!

Be aware that many of the photos in Canva will cost you a buông xã per each use. On the other hvà, Snappa includes over 60,000 royalty-free images you can use at no extra charge, as many times as you lượt thích.

Try Snappa at no charge!

Disclosure: if you choose khổng lồ tăng cấp to lớn a paid plan I may earn a referral fee.

• • • Make a YouTube Thumbnail for free now! • • •

3. Include title text in your YouTube thumbnails

Adding text headings on your video thumbnail holds many benefits, but the biggest benefit is that it gives the viewers more context about your đoạn phim.

A simple image, no matter how beautiful, isn’t going lớn communicate that your Clip is a brilliant tutorial that’ll solve one of your viewers’ most pressing problems.

Capture that core idea into lớn a compelling title that will grab those who’ll enjoy your video

If you create a series, the text headings in the thumbnail could be numbered. Much lượt thích a TV show with numbered episodes & seasons, numbered YouTube thumbnails will help your viewers keep track of the content they are consuming.

Plus, it prompts them khổng lồ look for more!


Brands such as Apple include text headings in their thumbnails to provide additional context that is not immediately evident.

For example, one of the thumbnails above sầu includes an image of a horizon, which alone would be pretty generic. However, adding the text “How khổng lồ shoot a horizon on iPhone 7” provides context to the thumbnail và makes viewers much more willing lớn cliông chồng on it.

4. Use the best font for your YouTube thumbnails

Now that you’ve sầu got a title, you need to lớn pick a fonts.

It’s always important khổng lồ familiarize your audience with your br& and your nội dung. A good way lớn vì chưng this is to keep your thumbnails consistent with the same style fonts, memorable colors, & a svào thiết kế.

If you’ve sầu determined your business visual branding already, that’s awesome. Use your headline font for your title text.

If you haven’t, choose a nice, clean headline fonts in a design tool lượt thích Snappage authority. You want something that’s clear & easy khổng lồ read at a glance. Be sure the fonts personality expresses your business brvà.

A sans serif or “gothic” phông like the one shown below works well. Bold or Heavy weight is a good choice.

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Beware of script fonts, outlines, or fonts with lots of thiông chồng and thin variation that make them hard khổng lồ read at a glance. Remember, our goal is to communicate quickly!

5. Create a branded YouTube thumbnail template

Does “branding” sound lượt thích designer mumbo jumbo?

No worries. It just means lớn create a consistent style that reflects you và your business.


A prime example of consistency within a YouTube channel is Brian Dean. Brian does a fantastic job of staying consistent with the use of colors, fonts and graphics that match his brand perfectly.

You can clearly identify his work from others & you can tell that he puts a lot of time inkhổng lồ perfecting his thumbnail.

Need thiết kế inspiration? If you’re clueless when it comes khổng lồ branding and/or design, a tool lượt thích Snappage authority can make the whole process easy.

Just head over and pichồng a professionally-designed YouTube thumbnail template that appeals to lớn you và suits your niđậy.


Upload your own phokhổng lồ as the background, or choose a miễn phí one right in the app.

Add a text heading over the image with a font that represents your style, or just use the font already in the template.

Download your completed image khổng lồ add khổng lồ your YouTube video, and save your work in Snappage authority to be used for your next video clip with a new title (& a different pholớn, if you like).

• • • Make a YouTube Thumbnail for không tính phí now! • • •

6. Use good contrast in your YouTube thumbnail design

As we’ve sầu mentioned, including a title in your thumbnail is important. But if you can’t even read it, then what’s the point? That’s where contrast comes in.

While there’s many different types of contrast, the most important one to lớn consider is color contrast. If two colors are different from each other (say, blaông xã and white) they have sầu high contrast, whereas if they are very similar (red & orange) then they have sầu low contrast.

Let’s take a look at the following example:


When comparing the two, it’s much easier lớn read the word on the left compared lớn the word on the right. That’s because purple contrasts with yellow much more than orange does.

When designing your thumbnail image, always make sure that your text contrasts nicely with your background. If necessary, you can use a tool lượt thích Adobe Màu sắc lớn make sure that your colors contrast effectively.

7. Be honest và accurate in your thumbnails

If you cliông xã bait users lớn viewing your videos by misleading them with thumbnails and headlines, this will hurt your br& và reputation.

Not only that, but YouTube will stop showing your videos in tìm kiếm results if your bounce rates are too high.

The thumbnail is meant to lớn give sầu context, so providing an image that does not depict what is in the đoạn Clip will harm you rather than benefit you. Find the most important point or part of your Clip và create your thumbnail around that.

Keep your thumbnail as a teaser for your đoạn Clip without revealing too much. Show just enough so that users will cliông xã through and kiểm tra out what you have sầu to offer or say.

8. Use the best YouTube thumbnail maker

Want to make creating thumbnails easy and fun? Try an online thumbnail maker!

From professional designs to lớn không tính tiền high-definition photos và fonts, Snappage authority has everything you need lớn make image creation easy.

For YouTube thumbnails, & so much more! 30 premix sizes, 5,000 templates.

YouTube Channel ArtFacebook Cover PhotosInstagram Post & StoryTwo dozen more presets!

Free-forever version allows 5 downloads per month, which should suit you fine if you make 1 YouTube Clip per week.

The Pro version is only $15 billed monthly or $1trăng tròn for a full year. Pro offers unlimited downloads, & over a million photos và graphics to lớn use in your designs.

Try it out now!

Want to see how? It’s all here on this video clip from Nic of Snappa.

• • • Make a YouTube Thumbnail for free now! • • •

Disclosure: if you choose to lớn upgrade khổng lồ a paid plan I may earn a referral fee.

How lớn add a custom video clip thumbnail

You can choose khổng lồ upload your custom thumbnail right after you’ve uploaded your đoạn phim.

In addition, you can add or change a custom thumbnail lớn videos already on your YouTube account!

To add or change a video thumbnail

From the left menu, select Videos.Select a Clip by clicking on its title or thumbnail.

Or watch this 2 minute video tutorial!


The importance of Clip thumbnails on YouTube can’t be overstated.

Not only bởi they make a big impact in terms of cliông chồng through rates, they also play a key part in branding your channel.

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Make one right now with Snappa!

Disclosure: if you choose to lớn nâng cấp to lớn a paid plan I may earn a referral fee.

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