Tội vô ý làm chết người Featured snippet, Thumbnail, Top stories, Video

In this article, we will cover the các mục of SERP features that are considered the most popular right now, show you how they work & how you may benefit from them. 

What is a SERPhường feature?

First, let us define what a SERP is. 

A SERPhường. is a Search Engine Results Page. In SEO, the SERP.. is identified by its “keyword,” or the query that generated the results. The contents of a SERPhường. can consist of organic results, paid results, & SERP.. features. 

For example, the SERPhường for “donald glover” looks lượt thích this:

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An example of a Google SERPhường

On the SERP pictured here, we can see both organic results và SERP features (People also ask, Videos, Sitelink, và the Knowledge Panel).

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The difference between organic results & rich results on Google's SERP

Now, let us dig a little deeper inlớn the SERPhường features meaning. It is important to point out that the term “SERPhường feature” is unofficial. Google itself names these types of query results "tìm kiếm result features" or "rich results". 

At the same time, Google may apply different terms that actually mean the same to specific search result features. Sometimes it may cause confusion. 

For example, here Google calls sự kiện SERPhường feature an “enriched tìm kiếm result”, while here it is labeled an “interactive rich result.”

Quiông xã tip: you can kiểm tra if your page supports rich results here. 

Bearing this in mind, let’s define a SERPhường feature as any additional element on a SERPhường that adds something new khổng lồ the typical format of a results page with only xanh search result link & descriptions. 

Google continues lớn chạy thử & improve sầu these special features lớn provide a more user-friendly experience on its tìm kiếm engine. 

In this post, we will be using the term “SERP feature” instead of “search result feature” or "rich results" since it is more widespread. 

What are the most comtháng SERP Features? 

Here are the most comtháng SERP Features you may see on Google: 

Paid Results

Featured Snippet (Instant Answer)

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Different tìm kiếm queries & Feature Snippet results

Featured Snippets appear near the top of the organic results và are designed khổng lồ give specific answers lớn tìm kiếm queries that may or may not include exact questions or user intent. Google Featured Snippets may link to lớn the tên miền containing the text/answer/image related khổng lồ the tìm kiếm query. 

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A weather widget on Google SERPThis feature is comtháng for queries about personalities, events, scientific facts, sports, conversions, calculations, color picking, etc. Sometimes it may pop up in the form of a widget - for example, if your search query says “weather” or “convert in to lớn cm”.


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Local Pack

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Google Local Pachồng search resultsA Local Paông xã shows up in SERPs when a query includes local service, local intent, or includes a geographical name lượt thích “coffee cửa hàng near me,” “best pizza nearby”, etc, & will include results cthảm bại to lớn your current location. 

A less specific query lượt thích “coffee shop” or “coffee shop in ny” will provide you a local paông xã with a broader maps radius. 

On a SERP page, Google Local Pachồng usually consists of a bản đồ with locations’ pins, a 5-star rating scale for each location, & three tìm kiếm results, some of which can be ads. The Local Paông chồng sits at the top of a SERP under the AdWords results, although occasionally it may slide below the organic links. Clicking on a Local Paông xã will take you to a map with a longer danh mục of businesses to explore. 

A cliông xã on an icon of a business will provide you with more detailed information about the place, including working hours, phone numbers, pictures, Q&A, popular times, and most importantly - reviews. 

Mind that 60% of smartphone users have contacted a business directly using the search results (e.g., “cliông xã lớn call” option). Also, a large volume of voice search queries consists of “near me” questions, adding lớn the popularity of this feature as voice tìm kiếm grows more comtháng. 

This makes Local Pachồng a very strong marketing tool for attracting customers. We recommover learning not only top-màn chơi tips on improving your local SEO presence but to get hands-on Google My Business since much of the data used in Local Packs tìm kiếm results are taken from there. Running your GMB profile will let you take control of this data. 

It’s important to note that rankings in Local Packs are determined from a different algorithm than rankings in organic tìm kiếm. Local Paông chồng SEO, therefore, requires a different approach. Along with standard SEO tactics (mobile-friendliness, page speed optimization, UX, etc.), you should also focus on creating and optimizing your Google My Business tài khoản, as well as getting inkhổng lồ local listings.

You can learn more about the Local Paông chồng algorithm và how lớn improve sầu local rankings from Google’s official guide.

Reviews

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Goole nhận xét SERP features

reviews (or, officially, đánh giá snippet) complement ordinary tìm kiếm results with a rating (yellow stars) & an image. 

You may be able khổng lồ get this feature provided that your content can be reviewed by the users và it has the right markup. 

Seeing a rating out of 5 stars is a universal symbol, so it can communicate value khổng lồ all kinds of searchers. 

Studies have sầu shown that search results with review can yield a higher average CTR. 

Pay attention that Google checks the credibility of the đánh giá and whether or not nhận xét are deemed “self-serving” or appropriate for the webpage.

Sitelinks

Siteliên kết SERP feature

This feature enhances a basic organic tìm kiếm result by adding extra links khổng lồ areas of the same site under the description. Usually, it appears for websites whose navigation system is easy to lớn understvà by Google. 

In addition khổng lồ the extra liên kết, your website can get a Sitelink Search Box. You can power it by your website’s internal tìm kiếm engine if you implement the structured data correctly. 

Videos

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Video SERPhường feature

A đoạn phim SERPhường feature related to a tìm kiếm query appears on a SERP. among organic results. The feature includes the following components:

This SERP feature may links to lớn a video clip hosting platkhung like YouTube or a webpage with embedded đoạn phim.

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Highlighted SERP feature

A Featured Video is another type of Clip SERPhường feature. It has a thumbnail and there can be only one Featured Video per SERP, appearing at the top of it.

Go here for more information on how to make your videos found by Google.

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Top Stories

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Google Top Stories SERP.. Feature at the top of a SERP

The Top Stories blochồng is a group of thumbnails linked to the news articles, with time stamps and the name of the publisher indicated. Top Stories may appear in the following forms on SERPs:

Google Top Stories SERPhường Feature in the middle of a SERP

Images

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Images SERP Feature

Just like with the Video SERP feature, Image Packs appear when Google thinks that visual nội dung will serve for a more comprehensive sầu results page. Image results may appear as a row or blochồng of related images among muốn organic results. Clicking on a result will take you khổng lồ the “Images” tìm kiếm tab, và only from there can you get lớn the website hosting the image. In order to get the most out of image search results, you should learn more about image tìm kiếm optimization.

Twitter

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Twitter SERP. feature

A couple of years baông xã Google partnered with Twitter, and started khổng lồ index tweets & show them in the SERPs. Twitter search results usually favor the most recent and trending tweets related to a query. They can pop up anywhere on the SERPhường, but usually, appear after a few organic results. Also, the results can be shown tweets from both verified and unverified accounts. 

If Google knows about an trương mục that may be valuable to lớn the searcher, it may display a special Twitter blochồng. It has a liên kết to the Twitter protệp tin và some of the user's most recently published tweets.

Knowledge Panel

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Knowledge Panel

The Knowledge Panel is a feature that provides an extensive sầu blochồng of information that answers a specific question about a public figure or entity. 

Knowledge Panel is powered by the Knowledge Graph – Google’s database that gathers general factual information from sources such as the CIA World Factbook and Wikipedia. 

Usually, it sits at the top right corner of a SERP.. on desktop results & at the top on mobile devices. It includes a short mô tả tìm kiếm (sometimes with a liên kết lớn the source) & a variety of information relevant to the topic. 

FAQs

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FAQ SERPhường feature

FAQ drop down lists show up under organic results for queries that are asking questions or include “FAQ” directly. In order for your page’s result lớn include this feature, the content needs to lớn be marked up with FAQ Schema. 

People Also Ask (Related Questions)

People also ask SERPhường. feature

This feature usually starts with a các mục of four questions. It can exp& & provide short answers that look lượt thích a Featured Snippet. 

More questions can be added to the bottom of the danh sách when you open a question. Related questions may show up anywhere on a SERP, but they usually stay at the top, often under the Featured Snippet. Clicking on a result of a related question will take you khổng lồ the website that provided the answer.

Google Flights Block

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Google Flights SERP feature

This block takes information from Google Flights & presents a table of options that you can filter và sort through directly on SERPs for flight-related queries. Both organic & paid listings from flight companies are eligible to lớn show in this pachồng.

Hotel Pack

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Hotel Pachồng SERPhường feature

This blochồng displays hotel listings directly on the SERP in a maps paông xã similar khổng lồ the local paông xã. This pachồng, however, features hotels only, và the placements are paid for by hotels & advertisers through Google Hotel Ads. This feature is paid và managed through the Google Hotel Ads system.

Job Listings

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Job Listings SERPhường feature

Google lists a table of job postings that it aggregates from career websites such as Glassdoor, Indeed, LinkedIn và company websites with open listings. You can get the listings from your site onto lớn this special block by using the Job Posting schema markup.

Paid Results

Google Ads

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Google Ads

Technically, one may consider that advertising is the first Google’s SERPhường feature, & historically it was the first deviation from the ordinary xanh link. 

Previously known as AdWords, the Google Ads bloông xã is not technically a SERP. feature in the same sense as the ones listed above because this space comes with a price tag. 

The listings here are PPC (pay-per-click) placements, indicated by the bold “Ad” label, that vary in price depending on the tìm kiếm volume or competition of the keyword that the ad is targeting.

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If a results page is overwhelmed with features or competitive sầu organic results, you can create a Google Ads campaign to increase your probability of being noticed on the SERPhường.

Shopping Ads (Product Listing Ads)

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Shopping Ads

Shopping Ads is another paid space on the SERPhường, containing Google Shopping ads designed to sell products directly. This bloông chồng shows up for queries that include sản phẩm names. Thus, the type of ad may have the following attributes:

Those are just some of the most comtháng SERP features that you may run into as a digital marketer. 

Be aware that Google is going khổng lồ keep testing out new formats and types of SERP Features as the company strives lớn continually improve the experience of their results pages. 

Part of being a good SEO is always keeping an eye on the newest features of the SERPs and learning how they may have sầu a positive sầu or negative sầu impact on certain websites. 

Is there a SERPhường. feature you’ve sầu seen before that was not covered in this article? Let us know in the comments!


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