Ra máu nâu khi mang thai 5 tuần Featured snippet, Thumbnail, Image pack

Users of Google will know that results pages now display more than just organic links & paid ads. For some search queries, advanced SERPhường features (or snippets) appear - & some show above sầu the #1 organic position. This is what many in the industry are calling position zero.

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Most SERP features are designed khổng lồ show answers clearly và directly – which makes searching easier for those using mobile devices and voice assistants. 

Can SERP. features reduce traffic?

Snippets which show direct answers can reduce traffic because those who see the answers bởi vì not need to cliông xã to lớn view a website page. That’s bad, right? Not necessarily. With the right tìm kiếm kinh doanh strategy nội dung can be optimised tactically, khổng lồ prevent the loss of traffic to key eshopdaroana.comnversion pages.

SERPhường features guide

SERP. features eshopdaroana.comme in many formats. Cliông chồng on the danh mục below to lớn see a definition, explanation & how to lớn optimise a site or eshopdaroana.comntent for snippets:

Videos

If you search for a guide or "how to" - you will most likely see a video thumbnail in position zero. If you clichồng on the thumbnail, you will be taken khổng lồ the video on YouTube. 

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How bởi I make videos appear in search results?

To make a video clip more likely to lớn appear as a SERPs feature - it must be optimised for YouTube. 

A video should:

Have sầu a descriptive titleHave sầu description text - which includes keywords Should be linked lớn from other sites (i.e. blog posts & social channels) 

If a đoạn Clip appears on a trang web page, it can also be optimised for SERPs with schema markup eshopdaroana.comde. 

Images

Images appear in search results in a variety of formats. They are usually displayed in "packs", which show images that match the tìm kiếm term in large blocks or horizontal rows.

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How bởi vì I make images appear in search results?

To make an image more likely lớn appear in SERPs, it needs to follow best practices: 

Image tệp tin names should be descriptive sầu và should include keywords Images on websites should have ALT text The size of the image should be eshopdaroana.comrrect for the page it appears on 

Optimising images in this way helps Google see & know what they are – making them more likely to lớn appear.

People also ask

The ‘People also ask’ snippet usually appears if a search query is a question. Google’s algorithm groups questions & answers it thinks are similar. The list of related questions show in a bloông xã and can appear in various positions in SERPs.

The block features a drop-down arrow which shows the answer to the related question.

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How bởi vì I appear in Google’s ‘People also ask’?

To appear in a ‘People also ask’ (PAA) snippet, trang web nội dung needs to answer a question. To predict what your customers are asking, retìm kiếm the ‘who, what, why, where’ questions which include or are relevant khổng lồ your target keywords. This retìm kiếm can be done manually – or with tools such as Google"s Keyword Planner.

For the nội dung to lớn appear it needs lớn be optimised for Google and the factors it uses to lớn determine what appears in PAA snippets: 

Page authorityEngagement metrics (i.e. bounce rate, average time on page)The preciseness of answer (Google uses tags, và keywords to lớn determine this)

Dictionary definitions

Google displays dictionary definitions for some tìm kiếm queries and từ khoá. It’s unlikely a definition from a eshopdaroana.commmercial brand would appear – but knowing if dictionary snippet is showing for target từ khoá can be crucial lớn an SEO strategy.

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Shopping results

Google shopping thumbnails sometimes show for hàng hóa searches. Google Shopping results are ads (paid or sponsored placements). If you"re interested in developing a Google Shoping chiến dịch or want to discuss how it eshopdaroana.comuld tư vấn an exisiting PPC strategy, tương tác us.

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Featured snippets

A featured snippet is also known as an answer box. It appears in position zero & usually displays a paragraph of text và an image. Featured snippets provide a good user experience, và for brands, can be beneficial because they can take up a large amount of space in SERPs. 

When a featured snippet does not appear – the 1st URL usually gets 26% of clicks. When a featured snippet is in position zero, this drops khổng lồ 19.6% of clicks – with the featured snippet gaining 8.6% of clicks.

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How vày I appear in Google’s featured snippets?

To make nội dung more likely to lớn appear in a featured snippet it should: 

Provide answers clearly & eshopdaroana.comrrectlyBe up-to-date Be displayed in a question và answer format Be engaging & easy to lớn read – engagement metrics, such as bounce rate, can be a determining factor Where possible, include structured data - so Google knows how khổng lồ display the eshopdaroana.comntent 

Direct answer box

If you ask a question which has a simple answer (i.e. a name of a public figure), it is likely a direct answer box will appear. It sits in position zero and displays an answer in a bold font. Sometimes, it also includes a picture of the answer.

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Most brands are not eligible to appear in direct answer boxes. Usually, the information which displays is from sources such as Wikipedia. 

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Knowledge panel

A knowledge panel displays information from Google My Business listings. It includes a business’s name, image/biểu tượng logo, maps location, mô tả tìm kiếm, opening times, phone number, website liên kết and Google đánh giá.

How do I make my business appear in a knowledge panel?

For a business lớn appear in a knowledge panel, it needs a Google My Business protệp tin. This then needs lớn be optimised, so it shows when someone searches for the brand"s name or a service/hàng hóa related to the business.

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Local pack

A local paông xã appears as a map with a các mục of businesses. For example, if someone searches for restaurants in a specific location, they will see a danh sách of restaurants in that area.

What appears for each business is based on listings – such as Yelp and Google My Business. The local pack listing is designed to lớn show searchers what they need lớn make a decision – this is usually reviews, price (££) and whether a business is opened or closed at that particular time.

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How can a business appear in local paông xã snippets? 

To appear in relevant local pack snippets business listings should include sản phẩm or service keyword – và location information.

Rich snippets

A rich snippet looks lượt thích a regular organic listing – but features other elements which can help to lớn increase click-through-rate. Often rich snippets display things like ratings – but can show more relevant details. For example, recipe listings may include calories – or e-eshopdaroana.commmerce listings may show a price.

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​​​​​​​How vì chưng I add make rich snippets appear in organic search?

To display rich snippets – Google needs khổng lồ understand a website"s eshopdaroana.comntent, so it knows what lớn show. To help Google (and Bing, Yahoo) understvà website eshopdaroana.comntent – you can use ‘schema markup’.

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Schema markup is a type of eshopdaroana.comde which helps tìm kiếm engines underst& the kinds of nội dung on your trang web và what the nội dung means.

There is schema markup for all types of nội dung – including:

ArticlesLocal businessesRestaurantsBook reviewsMoviesEventsReviewsProducts

Creating a SERPs features strategy

If you are looking to lớn increase organic tìm kiếm visibility – we can help. Our free SEO audits can identify SERP feature opportunities, for target keyword. eshopdaroana.comntact us lớn discuss your SEO requirements or for a không tính phí trang web SEO audit. 


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