QUYẾT ĐỊNH CHO THÔI VIỆC IMAGE PACK, SITELINKS, VIDEO

Let’s start with Google sitelink. What are they? Have sầu you ever Googled yourself to see what you appear like? Not how rank, but how your site looks visually in the search results page.

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You should.

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Google SitelinksOther Google features

Google Sitelinks

Google Sitelink are an important factor to determine what’s happening with your presence on the search engine. To be clear, these are not the siteliên kết in Google Ads; these are siteliên kết in organic tìm kiếm results.

What Google sitelinks look like

Google only shows sitelink for results if they are useful lớn your users. They appear in the tìm kiếm engine results page (SERP) below the main tìm kiếm result. they typically appear after performing a “branded search”.

lines for sitelinks

1 – your page title, 2 – site links

Depending on your website’s configuration, then it will not allow the search engine to lớn find good sitelink khổng lồ show. Or Google doesn’t think that the siteliên kết for your site are relevant for the user’s query.

To improve both these links showing up & the unique of your sitelink – work on internal linking of your nội dung, và it’s quality.

Sitelink can be a telltale sign of how your website is performing. As in, what nội dung is important khổng lồ your trang web visitors (those you want và maybe not). But it can also tell you what you may not want lớn be important lớn your br& that you are communicating.

Why are sitelink good for my results?

For starters Google sitelink are amazing. Take a look at how much real estate you are taking up on the SERP. This gives the SERP to lớn be more about you & pushes down results that are not as clean.

They can improve your Clichồng Thru Rate (CTR) on your results boosting your page rankings. CTR is an important factor in SEO (one of about 200).

Sitelink are Google search features, one of which Google has been adding over the years to lớn the SERP. The tradeoff with these “features” is that more real estate is given khổng lồ Google features và less khổng lồ you to place on the SERPhường.

Other Google features

Paid ads, featured snippets, image carousels, job packs, knowledge graph results, local packs, news carousels, ask boxes, related searches, shopping, sitelinks, and đoạn phim carousels.

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A Featured Snippet in the Google SERPhường – position 0

Internal content links

Once you get to writing awesome nội dung khổng lồ start linking up to other articles & pages on your site.

Even give credit to lớn sites you are referencing in your content by linking khổng lồ them. They may links back! Plus, it’s just goodwill and gives the original author proper credit for the quotes you’ve added khổng lồ your website.

Sadly, much of the content being published is simply not worth linking lớn. 75% of it is getting zero inbound links. So forget the “more is better” approach to lớn nội dung if you want liên kết. Go with chất lượng instead. Your content will generate link only if it is truly exceptional— “remarkable,” as Seth Godin would say.”

– Brian Sutter, Forbes.com

Chechồng your link on the SERP

Next in your search bar in Google or any search engine type:

site:domain name.com exactly as that using your tên miền, no http or slashes.

Doing this you’ll see exactly what pages are indexed on your site. The count will be in the upper left of the pages (and posts) you have sầu on the index. If pages are showing up, then you have sầu a problem with your sitebản đồ.xml or robots.txt files.

phân tích và đo lường internal links

If you have multiple pages on your site you should check your click depth. If there are more than three clicks lớn get lớn your content, you should revise to reduce this. Next, check for broken link, redirects (301’s và 410’s), & then fix those broken liên kết (404’s). Also, you should not have more than 25% of your site containing 301 redirects.

While nothing I’ve sầu found has shown that 404’s are bad for SEO, having too many is. This leads to lớn users having a bad experience on your website. Which is what Google RankBrain can demote you on the SERPhường – in theory as Google has never stated what RankBrain does, but many can infer this is a part of it’s function.

Update your sitemap

Your website’s sitemaps is critical lớn keep updated as you create more nội dung to lớn publish. The sitemap tells Google crawlers what page you want indexed. Without a sitemap.xml on your sites has less of a chance to lớn improve sầu it’s SEO since you are not in control of what is indexed or not.

Submit your pages for indexing

Indexing is your pages on the search engine results page (SERP). It’s simply adding pages khổng lồ the SERP. for search. How your trang web is constructed matters as much as how you have sầu added nội dung to the pages via the editor. So if you vày not use, have, or manage a Google Console tài khoản, fix that.

Backliên kết from quality sources (websites)

One key to lớn improving SEO is chất lượng backliên kết. Backliên kết are like a vote “yes” to lớn your trang web và the content you are publishing.

Years ago you could buy backlinks, but then Google realized that website owners were “gaming” the system to rank higher in the kết quả trả về (SERP). Now Google penalizes you, or removes you from the SERP for that practice.

Today a backlinks that isn’t high unique can be considered khổng lồ be toxic, therefore pull you down with it. If you’re paying for monthly SEO services, monitoring of backlink is included và prevents this toxicity by disavowing those bad votes you don’t want.