Nói chuyện với chị google Top stories, Video, Sitelinks

One of the questions we often get asked from readers is: how do I get additional link lớn appear under my site’s search results in Google?

Sometimes when you search for a company name in Google (lượt thích “eshopdaroana.com”), you may notice that the tìm kiếm listing is larger than others because it contains sitelink khổng lồ other important pages from the trang web.

These sitelink in Google helps your brvà stand out và get more exposure. In this article, we will chia sẻ how you can get Google sitelink for your WordPress site.

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Since this is a comprehensive guide on adding Google siteliên kết, we have sầu created a table of content for easy browsing:

What are Google Sitelinks?

Google siteliên kết are additional sub-pages that appear under the first site in tìm kiếm engine ranking results (SERPs). These are often internal links to the most popular pages of that website. Google siteliên kết are often shown when you search for a specific brand từ khoá because they help the user easily navigate around the website.

The exact number of Google sitelinks may vary for each website. A typical br& name search in Google can contain two, four, or six siteliên kết displayed underneath the trang web name.

Here’s an example of what a Google siteliên kết looks like:

Google sitelinks are chosen by their algorithm khổng lồ provide the best user experience because it allows users to head directly khổng lồ the top pages without extra clicks.

If your website is brvà new or does not get a lot of traffic, then Google may not display any sitelink for your keyword.

Don’t worry, we’ll nói qua some tips on how to influence Google sitelink for your trang web. But before we bởi, let’s talk about why Google sitelink are important.

Why are Google Sitelinks Important?

Google sitelinks are coveted by business owners & SEO professionals because they help your brvà stand out. Here are the top 5 reasons why Google sitelink are important.

1. Google Siteliên kết Improve sầu Your Click-Through-Rate (CTR)

Studies show that the top 3 spots in Google get the most clicks. When sitelinks are shown for a specific br&, it takes up the same amount of space as three regular search listings.

This significantly increases your overall click-through rate. Simply put, more visitors will visit your website from the keywords.

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2. Google Siteliên kết Help Build Trust & Credibility

As we mentioned earlier, Google Sitelinks are not shown for all websites. When Google display siteliên kết for a brand, it means that a website is popular, well-optimized, and/or that Google believes the results are useful for the visitor.

Google sitelink take up a lot of screen space (a.k.a digital real-estate). This tells the user that Google believes the #1 result is a lot more relevant than others on the page.

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On thiết bị di động, the same siteliên kết take even more screen space, further highlighting the brands credibility.

3. Google Sitelink Can Increase Product Awareness

Google sitelinks highlight the most important pages on the trang web. This is based on what Google’s algorithm believes to be the most relevant to the user’s search intent.

For a company lượt thích OptinMonster, this works out great because it lets new users quickly become aware of their hàng hóa, features, pricing, and even blog nội dung.

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A new user may not know that the OptinMonster blog has the best conversion optimization tips, but because of Google sitelink they’re more likely to kiểm tra it out.

For an eCommerce website or online store, Google sitelink may even show more personalized results khổng lồ help users quickly discover và purchase available products.

For example, when we tìm kiếm for Apple, Google siteliên kết are personalized lớn not only show the top Apple products but also the closest physical Apple stores.

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This lets us easily discover Apple’s top products, and even have one-cliông xã access to the stores, hours, & directions. This is extremely helpful và makes it much more likely for the user khổng lồ make a purchase.

4. Google Sitelink Allow Users lớn Discover Top Pages

Google siteliên kết can also act as a great “Start Here” point for websites with a lot of nội dung. This makes it easier for users to discover the top pages on your trang web.

For example, if a new user searches for eshopdaroana.com, they will see our most popular (& most helpful) content first such as our Start Here page, our guide on How lớn Start a Blog, How to Make a Website, our 200+ WordPress tutorials category, our WordPress Beginner’s Guide category, và of course our popular WordPress blog.

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5. Google Sitelinks Search Lets Users Browse Deeper Pages

For some websites, Google siteliên kết may be accompanied by a dedicated site-specific tìm kiếm box. This Google sitelink search box allow users lớn search within the specific website directly from Google.

This is an extremely powerful feature, so Google only adds it for websites with a lot of nội dung because they believe that including a search box will be the most useful for the user.

Google Siteliên kết search box only appears with sites that contain a lot of nội dung lượt thích eshopdaroana.com, YouTube, Wikipedia, etc.

Now that you know the importance of Google sitelinks, let’s take a look at how you can add Google sitelinks to your website.

How to lớn Get Google Siteliên kết for Your WordPress Site

There’s no guaranteed way khổng lồ get Google Sitelink for your trang web. Unlượt thích other SEO features, there’s no button that you can click in Google Search Console lớn enable sitelink for your WordPress site.

Google sitelink are automated, và they are displayed entirely based on Google’s algorithm. However you can follow certain SEO best practices to significantly improve sầu your chances of getting Google siteliên kết for your trang web.

Let’s take a look at the 8 best practices khổng lồ get sitelinks for your website.

1. Your Website Name Must be Unique

Google sitelink are primarily displayed on br& specific tìm kiếm queries, & they’re only added for the site that ranks #1 for that search results.

If you have sầu a generic br& name like “Global HR Expert Consulting”, then you will likely struggle to rank at the top. Even if you get lớn position #1, Google still has a hard time deciding if the user is really searching for your company or the general topic.

This is why generic brand names don’t have sitelinks:

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Unless of course your brvà becomes a household name lượt thích Apple, in which case Google knows the search intent is for people interested in the tech company, Apple, & not the fruit.

Since most companies will not have sầu the marketing budget like Apple khổng lồ become a worldwide brand, its better khổng lồ select a more quality name for your company lượt thích eshopdaroana.com, OptinMonster, etc.

Now if you already have sầu an established brand, we definitely don’t recommend changing it just to get siteliên kết because this is a very complicated task, and it has its own risks. For more details, see our guide on: how khổng lồ move your site khổng lồ a new tên miền.

2. Rank at Position #1 for Your Brand Name

As we mentioned earlier, Google siteliên kết are only assigned to lớn the first tìm kiếm result, so you need to work on ranking #1 for your brvà term.

This can take some time for a new company, but with enough promotion you can get there.

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For example, our new website, WPhường Mail SMTP., doesn’t rank #1 for its từ khoá, so we don’t have Google siteliên kết yet.

Whereas our other new website, RafflePress ranks #1, so it has Google sitelink.

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To improve your website’s ranking, you need to lớn follow our WordPress SEO guide and implement the best practices. You also need to lớn vì từ khóa retìm kiếm và write unique blog posts that are optimized for SEO. After that, you need get backlink to your site.

3. Use Proper Structured Data for SEO

Search engines use automated bots lớn crawl và index your trang web. These tìm kiếm engine bots look for structured data to lớn better underst& what is the trang web and the specific page is about.

Structured data can help improve your chances of getting a Google sitelinks, featured snippet, & even appear in the answers box.

You can phối this up by using a WordPress SEO plugin lượt thích AIOSEO, or another similar plugin that lets you add meta data và other schema elements.

Again lượt thích with anything else, Schema markups or Structured Data doesn’t guarantee that Google will add siteliên kết, but it definitely improves your chances.

4. Have Clear Website Structure and Navigation

As a website owner, it is your job khổng lồ make sure that Google and other tìm kiếm engines can easily find their way around your trang web.

You can vày this by organizing your top pages in well-thought out hierarchical dropdown WordPress menus.

You can add breadcrumb navigation on your website to make it easy for users và tìm kiếm engines khổng lồ see the site structure.

You also need khổng lồ make sure that you have the important website pages lượt thích About, Pricing, Liên hệ, etc created and linked from various areas of your website.

5. Create a Sitemaps and Add Your Site lớn Google Search Console

Google và other search engines rely on XML sitemaps lớn properly discover và index all pages from your website.

You need lớn create an XML sitebản đồ, và then submit it lớn Google tìm kiếm console.

This will make it easier for Google lớn discover all the pages on your site, & it can also help increase your chances of getting a Google sitelink.

6. Make Internal Linking a Habit

Internal linking is one of the most important part of on-page SEO. You need to lớn make sure that you’re frequently linking lớn your top internal pages on your website.

Since Google uses backliên kết as a ranking signal, internal linking helps Google see which pages are the most important on your site.

You can see how we have linked to lớn various of our internal trang web nội dung from this article.

7. Improve Page Titles and Make them Relevant

Page titles are probably the most important on-page SEO element. You need lớn make sure that your page title is relevant lớn the từ khóa you’re trying to rank for.

Google uses page titles to lớn generate the siteliên kết, so you need to make sure that your page titles are relevant.

TrustPulse team has done a great job with their page titles:

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You can define the post or page title inside your WordPress SEO plugin settings for that respective sầu page.

8. Increase Your Brand Awareness

As we mentioned earlier, that Google sitelink are typically shown for established websites.

You don’t have to lớn be a big brvà lượt thích Apple or eshopdaroana.com, but you need to raise enough awareness for Google to notice you.

Your website’s authority và presence online plays an important factor in Google’s ranking algorithm.

Here are few things you can do lớn boost your br& awareness:

Guest blog on popular industry websitesParticipate in community discussions and/or give sầu interviewsDo press releases and reach out to news outlets to cover your brand

Brvà awareness helps increase the number of brand tìm kiếm which is an indicator Google uses lớn determine if Siteliên kết should be added for that particular term.

How khổng lồ Add Google Sitelink Search Box

Just like Google siteliên kết, the search box with sitelink is also added based on Google’s discretion. The Google sitelinks search box is typically dedicated to lớn websites with a large number of nội dung such as eshopdaroana.com, Wikipedia, YouTube etc.

With that said, you can add some code snippets on your trang web lớn encourage Google to lớn display a site tìm kiếm box along with your Google sitelink.

If you’re using the AIOSEO plugin, then it adds the JSON+LD markup for site search automatically.

If you’re not, then you can use the Siteliên kết Search Box plugin khổng lồ add the relevant JSON LD schema markup.

Frequently Asked Questions about Google Sitelinks

In our Facebook Group và tư vấn channels, we have received many questions related lớn Google sitelink. Below are the top ones.

How vày I remove sầu siteliên kết from Google?

In the past, Google allowed webmasters lớn “demote” sitelink from the Google search console. However that option was removed to lớn simplify things. The only way lớn remove sầu a specific page from Google sitelink is to lớn either delete the page or mix it to lớn noindex. There’s no way to disable Google sitelinks once they’re added unless you de-index your entire trang web which is not recommended.

How vì chưng I change Sitelinks in Google?

There is no way to change Sitelinks in Google. The Google algorithm automatically selects the relevant pages on your site và add it lớn the sitelinks. You can customize the page titles, but it’s entirely up khổng lồ Google as to what text they display. There’s no way khổng lồ edit the text on Google sitelink since it’s automated.

Can I pay to lớn get Google sitelinks?

Sometimes beginners can confuse Google sitelink with the Google Adwords Sitelinks extension. When you’re paying for ads, Google lets you use the sitelinks extension to lớn add additional sublink as part of your ad. This does not influence the Google siteliên kết on your organic listing.

We hope this article helped you learn how to lớn get Google siteliên kết for your WordPress site. You may also want khổng lồ see our guide on how to increase your blog traffic và how to lớn monetize your blog.

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