Những câu nói bá đạo Featured snippet, Thumbnail, Sitelinks, Image pack, Top stories, Video

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SERPhường features are the fancy tables, widgets, and info-panes that Google places on its results pages khổng lồ satisfy readers’ tìm kiếm intents without the need for them to ever cliông xã through lớn another page. For searchers, they’re a convenient time-saver. For websites, they’re a sometimes overlooked SEO battleground.

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SERPhường features have sầu undoubtedly made SEO harder because fewer people need to cliông chồng on organic results khổng lồ get what they need. These so-called zero-clichồng searches now account for roughly 50% of all searches on Google, eating inkhổng lồ organic CTRs. Yet, SERPhường features also represent an opportunity. These features come with eye-catching larger real estate, images, & priority positions on the SERP.. These features also often have sầu higher CTRs than organic results, making them a top priority target for your optimizations.

Surviving on today’s SERPs requires, at the bare minimum, that you know how to lớn get SERP features. To excel, go a step further & understvà which SERP.. features lớn target và how to lớn optimize them for better CTR once you get them. Mastering SERPhường features will position your company for increased organic traffic on the world’s most important tìm kiếm engine.

1. Featured Snippets

Featured snippets are blurbs taken directly from organic results và placed at the top of SERPhường pages khổng lồ answer a searcher’s question or satisfy their tìm kiếm intent. For example, if you ask Google “what is market price,” it’ll return this SERPhường with a prominently displayed featured snippet taken from Investopedia.


These featured snippets are important for your organic traffic because:

They take up almost the entire screen on Mobile devices

But, before you get excited, remember that some featured snippets are far more valuable than others. For instance, if you google “how many countries are there in Africa,” you’ll get a featured snippet with the answer “54 countries.”


Based on a searcher’s likely tìm kiếm intent behind this question, there’s no reason for them to clichồng any further. It"s a phrase that ends with many searches that never got a cliông chồng, because Google’s already answered their question. Instead, target featured snippets that’ll encourage searchers khổng lồ clichồng through to lớn your article.

The best-featured snippets act as teasers to lớn your page, lượt thích a bigger, better meta-description. Not every SERPhường, however, lends itself lớn this kind of featured snippet, so piông chồng and choose carefully when looking at the keyword you want lớn rank for. When looking at a featured snippet you want khổng lồ rank for, ask yourself, “does the tìm kiếm intent make it likely for people lớn clichồng through?” This is generally the case if the snippet does not completely answer the question behind the tìm kiếm. For example, this snippet from the SERPhường. “how to lớn save for retirement” gives us only a taste of what the article has khổng lồ offer.


In this snippet, we only get 8 of the first 10 steps, & most of the steps are cut off with ellipses. This snippet is perfect for showing people that it has information that they want so that searchers are more likely to clichồng through lớn learn more. Once you find these kinds of featured snippets, your next step is khổng lồ learn how to lớn rank for them.

How to lớn get a featured snippet

To improve the odds of getting a featured snippet, your page needs to be properly optimized. This involves all the basic on-page SEO optimizations you’d regularly vày, as you need to rank well khổng lồ even be considered for the snippet.Once you have reached the first page of the SERP.., optimize your page for the featured snippet by:

Putting the question you’re answering in your headersDisplaying your “answer” as the first sentence after your question headerWriting the best, most concise answer you can in either paragraph, danh sách, or table khung (all can be displayed in a featured snippet)Including high-unique images on your page so Google can feature one alongside your snippet

When writing your featured snippet, look at what is working for the current featured snippet. How long is it? What does it address? What format does it take? What kind of tone is the writing conveying? Take this inkhổng lồ consideration & try khổng lồ improve sầu on it so you can snag the featured snippet on this SERPhường for your own.

2. Comtháng Questions (“People Also Ask”)

The Common Question feature (also called “People Also Ask”) points readers towards other questions related to lớn your tìm kiếm, linking lớn organic results that answer these questions. Google compiles these questions in a widget that is usually towards the top of the page, giving Comtháng Questions high visibility on the SERP..


Like featured snippets, Common Questions are important because they give you more exposure on the SERP, and they can be used in voice searches as well.

Pursuing the Comtháng Questions section is best for pages with FAQ-style content, like an ultimate guide or a product page. The goal of getting on Comtháng Questions is lớn drive traffic & give information. Traffic is obvious, as the answers in this section may lead to people clicking through lớn learn more about this topic.

The most important use for Comtháng Questions, however, is for giving information khổng lồ readers. When Comtháng Questions are about your sản phẩm or service, you’ll want khổng lồ be the one answering those questions, not your competitors. If you don’t rank for the top questions on your product, you’re giving other websites the chance khổng lồ describe it themselves, maybe in less than flattering terms.


This question about whether Nike shoes are good for your feet does not paint Nike in a good light. If Nike optimized one of their pages khổng lồ answer this question, they could give an answer that is better for their bottom line. It might not get them as many clicks as other features, but it might be more valuable to lớn them in the long run.

How lớn get a comtháng question

When angling lớn get your answers featured in common questions, it’s best to start on the SERP.. Read through what is currently in the People Also Ask section, và identify which questions would suit your page. Once you pick a few questions to lớn answer, you should:

Create an FAQ section on your page with explicit questions and answersUse FAQ schemaKeep your writing casual

There is some evidence that Google favors answers that are in comtháng English, not jargon. So don’t make your answers sound like a dry business meeting. Instead, write more like how you would message friends if they had asked you the same question.

Finally, if you aren’t familiar with schema, we’d suggest you start with our beginner’s guide khổng lồ schema, which will bring you up khổng lồ date on the basics of what it is và how lớn implement it. You don’t need to know how khổng lồ code lớn vì it, but if you’re entirely new lớn technical SEO, it may take some time to get your head around it. Once you vị, head over lớn Google’s documentation page on FAQ schema for instructions và examples. Between these two resources, you’ll be able to mark up your page in no time so that Google’s crawlers find your FAQ questions and use them on the SERP as soon as possible.

3. Image và Video Carousels

Image và đoạn phim carousels are a round-up of the most relevant images & videos related khổng lồ the SERP. Getting your image or video clip into the SERP’s featured carousel can be more important than ranking first on the SERP.. for certain từ khoá as these carousels dominate the page, especially on mobile.

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According khổng lồ one study, 3% of all clicks on Google went lớn image blocks, while 1.8% went to lớn YouTube videos. But, not every keywords has a tìm kiếm intent that lends itself to lớn images và đoạn Clip. Luckily, you don’t need khổng lồ make that judgment Điện thoại tư vấn. If a SERPhường. has a đoạn Clip or image carousel at the top of the page, it’s likely that searchers want image or đoạn Clip nội dung.

How lớn get featured on an image or video carousel

Getting on an image or video clip carousel is generally about creating engaging Clip nội dung or images that people want to clichồng on. But, there are some SEO tips you can use to lớn improve your odds. These include:

Use file names, alt-tags, or image file URLs that include keywords that describe the imageHost videos on YouTube

Image & Video SEO are their own branches of SEO that we’ve written about in more depth. Take a look at both of these resources lớn improve sầu the SEO of your images and videos, which help you rank for carousels on the SERP..

4. Local Packs

Local packs help people find businesses, places, etc., in their local community. They usually include a bản đồ and business listings pulled from Google Maps & Google My Business.


If you’re a business interested in driving local traffic through local SEO, then this is the most important SERP.. feature for you. For many people, when they tìm kiếm for a local business on Google, businesses on the local pack are their first và only considered options.

If you’re a local business, you’ll want to lớn make sure you show up on any local packs relevant to lớn your business. Find these through some trial & error Googling your products/services + your location. Experiment with different locations, including individual neighborhoods, to lớn see if you’re currently ranking, in which areas you’re ranking, và which products/services you’re ranking for. Armed with this information, you can now work on getting yourself on any local packs you’re not yet ranking for.

How lớn get a local pack

Unlượt thích other SERPhường. features we’ve looked at, local packs aren’t based on an organic page. Instead, they’re based on a business entity (& Google’s understanding of that entity). The major way you help Google learn about your business is through Google My Business.

Google My Business (GMB) is a profile that makes your business searchable on Google. It provides Google with the data to lớn create local packs with information lượt thích your services, operating hours, reviews, pictures, etc. To get a local paông chồng, start with setting up your GMB. Once you bởi, you can optimize it by:

Filling in as many details as you can (the more, the better)Verifying your addressAdding high-quality images that show off your business và product

When you’re done with your GMB, there is more you can bởi to lớn increase the odds of being in the local paông xã. First, sign up for Đánh Giá websites và respond lớn any đánh giá you get to send positive Reviews signals to Google. Then, work on your trang web to bring it up to standards that help it rank organically. Do all of this well, & you’ll see your business showing up in local packs.

5. Đánh Giá, Sitelink, & FAQ-Rich Results

đánh giá, site link, and FAQ-rich results all modify your organic result in some way lớn improve sầu user experience. They may not be as flashy as a local pack or a featured snippet, but rich results can nevertheless help you improve your CTR và your user experience.

Rich results take many different forms. The most comtháng are Reviews, sitelinks, và FAQs.

reviews put a rating below your organic listing that shows the average ranking plus how many Reviews it’s received. These rich results are common with recipes or products.


Sitelinks rich results add a tìm kiếm bar or hyperlink to lớn navigate directly to lớn a page within a larger website. These are commonly found on navigational searches, like if you look up “mcdonalds” on Google.


FAQ schema adds common questions below your organic listing, almost lượt thích a “People Also Ask,” but with questions taken specifically from your page.


All three of these rich results help your organic listings st& out from the crowd. Sometimes these rich results draw attention by taking up more room on the SERPhường. Others, like Reviews rich results, offer evidence for why you should choose this vetted recipe over another one on the SERP..

How lớn get a rich result

The first step in getting a rich result is lớn get your organic listing on the SERPhường. Do this by following our on-page SEO checklist. Once you’ve sầu done that, you’ll need to lớn add schema khổng lồ your page to lớn get rich results. Instructions on how to lớn add this schema are on Google’s documentation pages:

It’s important khổng lồ note that these aren’t the only possible rich results you can try khổng lồ add. You can learn more about potential rich results you could modify your organic result with in our guide to lớn rich results.

If you create high-ranking content & add the appropriate schema, you’ve sầu done everything you can vị to lớn get rich results. It’s important to lớn rethành viên, though, that just because you add the schema và rank well doesn’t mean you’ll get the rich result. Ultimately, it’ll be up lớn Google, but you’ll at least know you’ve sầu done everything you can vì chưng on your end.

More SERP Features for You to lớn Capture

This các mục has only been a taste of the SERP. features you can get on Google. With the right content và optimizations, you can rank for other SERP features like Knowledge Graphs, Recipe Cards, or Top Stories. Some of these features might not be useful for your trang web, but others could help you squeeze even more organic traffic out of your top từ khoá. Learn more about these SERPhường. features in our complete guide to lớn search features.