NGỦ NHIỀU CÓ TỐT KHÔNG FEATURED SNIPPET, THUMBNAIL

You’ve probably worked pretty hard to boost rankings on tìm kiếm engine results pages.

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You’ve done all of the SEO you can imagine, & you’ve followed every tip that’s in the book to lớn get you where you are today.

On your site, you’ve sầu done từ khóa retìm kiếm, written tons of blog posts, & even shared all of your nội dung khổng lồ your followers on social media for maximum exposure.

But those high rankings don’t mean as much if another competitor owns a featured snippet for the same tìm kiếm queries you’re already targeting.

All of your hard work will be overshadowed by the content that Google chooses lớn feature over everyone else ranking on page one.

That’s why you need khổng lồ steal your competition’s methods và beat them at their own game.

Here’s how you can steal your competitor’s featured snippets lớn earn even better rankings.

Before we get to lớn that, let’s talk about what a featured snippet is.

What is a featured snippet?

A featured snippet, sometimes called a rich answer, is a featured bloông xã of information that shows up on the first page of Googleabove sầu all other results.

Like this.

These usually show up in searches that ask a question, such as who, what, where, when, why, or how.

It contains a summary of the nội dung on the featured web page related khổng lồ your search query, along with the page title, liên kết, & featured image.

For example, when you search for something lượt thích “why vì chưng dogs yawn,” you’ll see a featured snippet lượt thích this that answers your questions without clicking through lớn the article.

Google pulls information included in the featured snippet from one of the organic listings that already appears for that query.

This gives searchers a quiông xã answer to their question without needing to lớn leave sầu Google.

It makes searchers’ lives much easier because they don’t have sầu khổng lồ vì a ton of clicking around lớn find what they’re looking for. It’s put right in front of them instead.

If you can l& featured snippets, you should see huge results, since the position of featured snippets appears above the first placement.

This ensures maximum visibility and exposure because your page will literally be at position zero.

To sweeten the pot, the area that featured snippets takes up is much larger than regular organic results, meaning that your content will truly be front & center.

And the majority of clicks will go to you, not your competitors, since you’re shown off by Google as the main attraction.

According khổng lồ HubSpot, featured snippets yield a much higher click-through rate (CTR) than regular results vày.

For SERPs with featured snippets, 8.6% of all clicksgo to the featured snippet, on average, according khổng lồ research completed by Ahrefs.

That means that featured snippets steal traffic from all of the organic results on the page. Even the number one result.

But you don’t have to lớn already be at position one khổng lồ earn a featured snippet. The same Ahrefs research shows that only 30.9% of all featured snippets are top ranking pages.

That means that if you already rank number one, you can still gain a significant increase in clicks with a featured snippet.

And if you don’t rank number one, that number will be even higher.

To lvà a featured snippet, you’ll need lớn make sure that your content is formatted correctly & know what nội dung is already ranking on page one.

But before we get into lớn the specifics of how you can earn featured snippetsby stealing them away from your competitors, you need to lớn know what the different kinds are.

If you don’t know which kinds of featured snippets are out there, you won’t be able khổng lồ optimize your nội dung for them.

Paragraph

The first & most comtháng kind of featured snippet is the paragraph featured snippet.

This snippet contains a short excerpt of text that is typically anywhere from 40 to 50 words in length and looks something lượt thích this:

Usually, there is a thumbnail image that accompanies it.

These kinds of snippets come up in results pages when a user searches a question with a descriptive sầu answer, such as “why is ice slippery?”

Google then takes a chunk of the featured site’s post that most actionably answers the question.

List

Snippets formatted as lists are usually taken from pages that menu items or steps lớn a process.

They can be bulleted, like this:

Or they might be numbered, lượt thích this:

These kinds of snippets appear when searchers look for questions about how to complete a task or make something, lượt thích a recipe.

Bulleted lists are triggered when the list featured contains steps that can be completed in any order, while numbered lists appear when there are ordered steps that apply.

Table

Tables come up in featured snippets with queries that request pricing or comparisons between several types of items that can be shown quickly via rows and columns.

A table usually looks something lượt thích thiswhen it’s used in a featured snippet:

This type of featured snippet is often less comtháng than the others, since most sites don’t properly format tables on their web pages.

So if you’re going lớn add tables lớn your nội dung, be sure to format them correctly.

Video

A featured snippet containing a đoạn phim player appears when searchers look for something related khổng lồ a tuy vậy or movie.

It can also appear when the answer to lớn a question is contained in a video chosen as a featured snippet.

Take this example for the search query “fasdemo bike in the world vs fasthử nghiệm car,” for instance.

The đoạn phim is pulled with the paragraph snippet format, the đoạn phim thumbnail, và the YouTube liên kết. The paragraph is commonly pulled from the YouTube đoạn phim description.

Put the text that you want Google khổng lồ consider for your snippet at the beginning of your video’s description for best results.

But this isn’t the only type of video clip snippet out there.

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In some instances, Google will show a full-sized YouTube đoạn Clip player that takes up the entire featured snippet space.

This is a newer kind of đoạn phim snippet format that Google is using khổng lồ promote YouTube.

More often than not, truyền thông clips or music videos that are featured contain the full-sized player within their snippet.

Now that you know what the different kinds of featured snippets are, you can move sầu on lớn stealing them from your competitors.

There are several tools out there that can help you accomplish this, starting with SEMrush.

Use SEMrush to find your competitor’s featured snippets

SEMrush is commonly known for its ability to lớn uncover information about site analytics.

But did you know that you can also use it to identify the featured snippets that are currently owned by your competitors?

You can also use the platkhung khổng lồ find out which snippets, if any, you already own.

To check how many featured snippets are owned by any site, begin by entering the site URL inlớn the SEMrush homepage.

Click “Start now.” Then, complete an “Organic Research” tìm kiếm for that domain name. To vày this, clichồng “Organic Research” and “Positions.”

Then, locate the button that says “Featured Snippet” on the right-hvà side of the page.

Cliông xã that lớn view information about the keywords that your competitors are targeting that have earned them a featured snippet.

You can also filter keyword that are “snippable” by using the “Advanced Filters” option & selecting Include – SERP Features – Featured Snippets.

When you’ve uncovered which snippets your competitors are ranking for, you can begin to optimize your own pages for those same terms.

You can find từ khoá that your competitors are rankingfor in those featured snippets lớn alter your content.

You can also take a look at the SERPhường source to lớn see how the snippet appears on the results page by clicking on the blue number in the row and choosing the “View SERP” button.

And you can use the tool lớn find variations of related, relevant long-tail keyword that you could also target for the snippets that you already own.

Use Ahrefs khổng lồ grab low hanging fruit

To come up with even more information about your competition, check out Ahrefs.

To get started, head to lớn the Ahrefs Site Explorerand enter your website’s URL.

To find featured snippets, cliông chồng on “Organic Keywords.” Head over to the trang nhất filter & cliông xã SERP Features. From there, cliông xã “Featured Snippets” and “All Features.”

This will reveal any & all queries that you currently rank for that are in the top 10 of all results that also have sầu a featured snippet.

This doesn’t mean that you own every single featured snippet listed. Some of them are owned by your competitors.

Next, you need to lớn filter out all of the snippets that you own so that you can only view the snippets that are owned by your competitors.

This kind of feature hasn’t yet been developed by Ahrefs, but you can use an automated spreadsheet khổng lồ record the data yourself.

You can tải về it here.

To save it, hit “File” và “Make a copy.”

Give your copy a customized name and select where you want to save it. Then once you’ve sầu done that, hit the “OK” button.

Now, you should have a copy of the file that you can edit và fill in with information that is specific khổng lồ you và your company.

To bởi vì this, follow these steps:

Export the report that you just filtered in Ahrefs from “Organic keywords” as a CSV tệp tin.Import the tệp tin inlớn the Google spreadsheet that you just downloaded by clicking “File,” “Import,” “Upload,” and “Select a tệp tin.”Change the “Import location” field khổng lồ “replace data at selected cell.”Head to the tab titled “featured snippets you don’t own.”

On that tab, you will be able lớn view a danh sách of tìm kiếm queries found by Ahrefs that contain the featured snippets you don’t currently own.

Ahrefs also lets you change the search volume lớn find long-tail keyword opportunities.

Google these queries yourself lớn find out who owns each of the snippets for those terms.

Analyze the nội dung, because you’ll want lớn mimic it later.

Use Google to lớn identify potential snippets

Google is another excellent tool for unmasking the snippets that your competitors have sầu earned (và that you could earn in the future).

If you want khổng lồ know which nội dung you need to lớn optimize for snippet opportunities first, then try khổng lồ think like your audience.

Put yourself in their shoes. What kinds of questions vày people in your industry have?

For instance, if you’re in the coffee industry, try and think up some common questions that your customers have sầu, lượt thích, “What is cold brew iced coffee?”

Then, do a quichồng searchfor that question và find out who currently owns the featured snippet for it.

Hopefully, the nội dung is already yours. If it isn’t, make a note of your competition.

Look at their content & the type of featured snippet. In the example above sầu, it’s clear Google is pulling a paragraph format for this featured snippet.

So, when formatting your nội dung, you’ll want khổng lồ write in 40-60 word paragraphskhổng lồ have sầu a chance at winning this featured snippet.

Next, take a look at the “People also ask” section of the search results. This will suggest questions related to lớn the one you originally searched.

These are the similar questions that your audience is dying lớn know. Expand each question to find out who owns the featured content for each question listed.

Just like before, click on each of these competitors và note the differences between their content covering the search query & yours.

If you don’t have any posts on your site that answer questions in the “people also ask” section, think about adding these questions as header tags.

If you include the H2 tag “Is cold brew & iced coffee the same thing?” you have a chance at beating Chowhound since they don’t incorporate any of the terms from “people also ask.”

The same goes for the “people also tìm kiếm for” section at the bottom of Google.

Use this to lớn outline your article và make sure you’re answering all of these questions or utilizing these as your từ khoá cluster for this particular article.

Now that you know who your competition is, try to steal their snippet by doing more retìm kiếm và writing even better nội dung.

Once you know which snippets you don’t own, you can focus on stealing them.

How you can steal your competitor’s featured snippet

Now that you know which từ khóa and queries khổng lồ target, it’s game time.