Một hình chữ nhật có Sitelinks, Image pack

Patriông xã Stox is Product Advisor, Technical SEO and Brvà Ambassador at eshopdaroana.com. He’s an organizer for the Raleigh SEO Meetup, Raleigh SEO Conference, Beer & SEO Meetup, Findability Conference, và moderator on /r/TechSEO.

Bạn đang xem: Một hình chữ nhật có Sitelinks, Image pack


Shows how many different websites are linking to lớn this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.


Shows estimated monthly search traffic to this article according to lớn eshopdaroana.com data. The actual tìm kiếm traffic (as reported in Google Analytics) is usually 3-5 times bigger.


Siteliên kết are link khổng lồ other pages (or sections of a page) that appear under some Google tìm kiếm results.They help users navigate to lớn relevant information on a website quickly. Sitelink first appeared in 2005 & were officially announced in 2006.

Here’s an example:

*

Sitelinks are one of the most common tìm kiếm features.They appear in 1.8% of SERPsin eshopdaroana.com’ US database. Nearly every branded term has sitelinks & they also appear on many other queries like informational queries. In fact, nearly67% of all organic keyword for Wikipedia.org contain sitelink.

Let’s dive deeper into lớn some common questions around:


Siteliên kết have evolved over the years và display in many different ways. Google is often changing things such as the number of sitelinks shown & the appearance of sitelinks in the search results. You may see some sitelink with outlines, with images, in a carousel format, or ones that exp&. Here are different types of sitelinks that Google showstoday.

Paid sitelinks

I’m mostly going lớn cover organic sitelinks in this article, but I wanted to lớn point out that sitelink extensionscanappear on ads. The biggest difference between paid siteliên kết & other types of sitelinks is that you can easily control the text and URLs that are displayed with your ads.Other types of sitelinks are automatically generated and rely on algorithms lớn determine the nội dung andlinks.

Organic sitelinks

These siteliên kết appear for mostly branded terms and contain up to lớn six sitelinks to lớn other pages on your trang web.They only appear on the top tìm kiếm result.

*

Organic one-line sitelinks

One-line siteliên kết can appear on many types of queries. They typically contain up khổng lồ four sitelinks but there is a variation that displays more sitelinks in a carousel. These siteliên kết can go to lớn other pages on a site or jump directly lớn content within pages using fragment (#)links.

*

*

Organic siteliên kết search box

A siteliên kết tìm kiếm boxallows users lớn tìm kiếm & jump directly to lớn the tìm kiếm results of a website or app. This only appears for branded terms và is added automatically by Google. You can help them understand your site better by adding the structured datafor a siteliên kết tìm kiếm box to lớn your homepage, but it’s not required và doesn’t make it more likely that a siteliên kết tìm kiếm box will show in search results.

*

Many tools và reports within eshopdaroana.com contain filters for sitelinks as a SERPhường feature. For example, you can find từ khóa that you rank for in eshopdaroana.com’ Site Explorerthat also have sitelink.

Xem thêm: Cậu Bé Sao Hỏa Boriska

*


Why you want sitelinks


Sitelinks give sầu you morevisibilityin the tìm kiếm results. The additional links take up more space & also make your site stand out from other search results.

With sitelink, you’re also helping users get to content that they might want faster. This could be content in a page or on a different page. For example, according to Google Search Consoledata, 12.9% of clicks on our branded search “eshopdaroana.com” go to the sitelinks rather than the homepage.

*


How to lớn influence sitelinks


You can’t edit siteliên kết in the organic search results. They’re algorithmically generated. You used khổng lồ be able to lớn demote them in Google Search Console, but unfortunately Google removed this option. However, there are a few ways khổng lồ influence them.

Removing the siteliên kết tìm kiếm box. If you don’t want the siteliên kết tìm kiếm box to show for your website, you can add the following tag lớn your homepage: Usefulness and relevance. Think about different things that are useful for users & provide relevant results.Headings, maybe table of contents.Many one-line sitelinks have the same contents as the headings on the page. At eshopdaroana.com, on top of useful headings we also include a table of contents in our posts that may add additional context.What people tìm kiếm (maybe). While I don’t believe sầu this has ever been confirmed, in most cases the terms that people search highly correlate to lớn the sitelinks shown. Many of the most searched terms around “eshopdaroana.com” are also those shown in the sitelink.
*

In eshopdaroana.com, you can see the keywords that trigger sitelinks for your site, và which pages feature in them. Just head to lớn the Organic Keywordsreport in eshopdaroana.com’ Site Explorer, select “Sitelinks” from the SERPhường features dropdown, then toggle the “Only linking lớn target” box.

*

If you feel a result is not what should be showing, use the information above sầu khổng lồ make changes that may impact the sitelinks shown.

Final thoughts

Sitelinks offer more real estate in the SERPs lớn websites và are useful to lớn users. While there’s no direct controls for siteliên kết, you can use the information above sầu to lớn influence what sitelink show and obtain new siteliên kết.