Google serp features

As the most popular search engine in the world, Google is always looking for new ways to make the search results more accurate and helpful. 

The days of plain xanh liên kết are long gone, và Google now offers a variety of rich results on its tìm kiếm results pages. Rich results are formats Google uses to lớn display information (images, videos, maps, etc.). These formats, also known as SERP features, can affect SEO in different ways.

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There are many different types of rich results, và Google is always testing out new ones. This is why it’s important not just to know what different search results look like, but also to lớn underst& how they affect organic traffic & how you can optimize your trang web for them.

But before we take a look at the complete menu of SERPhường features for 20trăng tròn, let’s talk more about what SERP. features are and why they matter for SEO.

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What Are SERPhường Features?

The acronym SERPhường stands for “kết quả trả về,” và it refers khổng lồ the page that Google shows when a user types in a word or phrase in the search box và hits ‘enter.’

The appearance of SERPs has changed over the years. In the early days, SERPs would only show 10 clickable xanh links with a title, URL, and a short description. But then Google realized that SERPs with xanh links just wouldn’t cut it anymore. Why? For starters, they looked boring, và humans are visual creatures. 

But we are also impatient creatures, & we want Google to answer our questions as fast as possible. In most cases, plain xanh link require users khổng lồ cliông chồng on them in order to find the information they need, & that’s just too much hassle for an average user.

This is why Google began testing and rolling out different types of rich results, such as Featured Snippets (more about them later on). We điện thoại tư vấn these results SERPhường features.

It’s also important to lớn understand that if you & I tìm kiếm for the same keyword on Google, our SERPs won’t necessarily look the same. This is because SERPs display different features depending on the user’s location, the type of device they are using, & many other factors.

So why worry about SERPhường. features if you’re already optimizing your trang web for SEO?

Why Should I Care?

If you’ve looked up SERPhường. features before, you might have come across conflicting information about their importance for SEO. While it’s true that rich results can reduce click-through-rates (CTR) of organic pages, they can also help your SEO in other ways. 

SEO features matter because they make your content more visible on SERPs & improve sầu your website’s authority.

Ultimately, it’s up to Google to decide if your nội dung is useful enough khổng lồ appear in a Featured Snippet or a People Also Ask box. But what you can bởi is optimize your nội dung for SERP.. features by tracking your từ khoá rankings & targeting those that will get you featured. 

So before we delve deeper inkhổng lồ individual SERPhường. features, let’s first talk about the easiest way khổng lồ traông chồng them.

How Can I Track the SERPhường. Features of My Site?

We’ve sầu already mentioned how Rich Results depkết thúc on different factors, including users’ location and device type. But that doesn’t mean keyword research is no longer important. 

Tracking your keywords with a tracking tool helps you find all SERPhường features that your keyword rank for. This, in turn, makes it easier to tailor your SEO strategy for even more visibility on SERPs.

There are many different tools on the market that can help you traông chồng SERPhường features on your website. But all-encompassing SEO tools such as SEMRush & SEOMonitor are often too difficult to lớn use, expensive sầu, or simply not specialized enough for the job. is the only rank tracker available that shows you historical SERPhường feature data & gives you hourly updates. It also has a cleaner & more user-friendly interface compared lớn all major SEO tools.

Here’s how using rank tracker can make the tracking process easier, faster, and more accurate: gives you a clear insight inlớn the types of SERP. features that your từ khoá are ranking for. It tells you the number of times a keyword is searched for on the search engine of your choice, the average cost-per-cliông chồng (CPC) of each từ khóa, and competition status. This allows you to estimate your monthly revenue based on your ranking position. Besides tracking your ranking position with accurate precision, also acts as an SEO monitor for SERPhường features, making it easier to keep an eye on your SEO progress. will notify you of any Google algorithm updates to help you understvà what’s behind a sudden rise or drop in rankings. This tool monitors custom SERP rankings in a way that allows you lớn target high-response search results & boost your SEO performance in all the right places. also keeps traông xã of SERPhường features on Google subpages to lớn help you adapt your SEO strategy for maximum visibility.

Lachạy thử Google SERP. Features in 20trăng tròn (Ranked by Importance)

Now that you know how to lớn traông xã SERP.. features for your website, you’re probably wondering, “So, how vì I get SERPhường. features to lớn show my content?” If you kiểm tra out the following menu of the most important Google SERP features for 2020, you will learn:

What different SERP features look like How important they are for SEO How you can optimize your nội dung for them

Featured Snippets

You’ve probably noticed that sometimes when you type in a word or phrase in Google, there is a box that appears on the top of the page that gives you all the information you need without you having to lớn cliông xã on it. That box is called a Featured Snippet.


Featured Snippets can consist of short answers, a menu, or a table. The purpose of this SERP.. feature is to lớn bridge the gap between the user & the information they’re looking for.

Featured Snippets are a coveted SERP feature. According khổng lồ a comprehensive sầu Ahrefs study, 12.29% of tìm kiếm queries have sầu them in their tìm kiếm results. 

Since Featured Snippets appear in position #0 (above #1 position) in Google search results, they push organically-ranked pages further down. This means that Featured Snippets make your content more visible to users. 

Getting your nội dung to appear in a Featured Snippet can help increase br& awareness, boost your organic traffic, & increase conversions.

Keep in mind that there is no way for you khổng lồ select which content will appear in a Featured Snippet. According lớn Google, its “systems determine whether a page would make a good Featured Snippet for a user’s tìm kiếm request, and if so, elevates it.” However, there are steps you can take lớn increase the odds of your nội dung being featured.

Here’s how to lớn optimize your content for Featured Snippets:

Research từ khóa khổng lồ target in Featured Snippets Research competitors’ SERP snippets Find content ideas for Featured Snippets by using People Also Ask Optimize your content for Featured Snippets

Related Questions (People Also Ask)

People Also Ask boxes typically appear under the Featured Snippets & contain sets of questions related khổng lồ the original query. When a user clicks on a question in the People Also Ask (PAA) box, the box expands & shows a short answer lớn the question. 

The box initially shows a mix of four questions, but with each cliông chồng, two or three follow-up questions are added.


So why is this SERP.. feature the second most important one for SEO? SERPs with PAA boxes have sầu grown in popularity over the past few years. In fact, PAAs in SERPs have sầu grown by 1,723% since 2015! This makes PAAs an excellent tool for businesses khổng lồ expand their reach.

Here’s how to optimize your nội dung for PAA boxes:

Provide short but complete answers Don’t use overly technical terms & keep the tone conversational Update content regularly

Local Pack

When a user searches for a local service online, Google will show three local business listings in a box with a map. The Local 3-Paông chồng or Maps Paông chồng SERPhường feature typically appears on top of the SERPhường., above the first-ranked organic results.


Local Paông chồng SERP feature gives users all the information they need without them having to lớn perform any more clicks. 

Being featured in the Local Paông xã can bring more foot traffic to lớn your business, boost sales, and, ultimately, increase revenue. 

This SERP feature is especially important for small businesses since Local Packs is the place where small businesses can have sầu a leg up on big companies.

Here’s how lớn optimize your content for Local Pack:

Keep your business listings consistent across the mạng internet Maintain a mobile-friendly website

Local Teaser Pack

Local Teaser Paông chồng SERPhường feature is similar lớn Local Pack, but instead of showing only the business address và phone number, it also contains a short mô tả tìm kiếm of the business.


The Local Teaser paông xã may include open hours, prices, Đánh Giá, và other information relevant for customers. This means that a user can get all the information they need in one place.

Here’s how to lớn optimize your nội dung for Local Teaser Pack:

Keep your business information on Google accurate and up to date Make sure your content is well-structured và crawlable Get more Google đánh giá for your business

News Box

News Box SERP.. feature, also known as Top Stories, is a carousel that displays news stories related lớn the original query. This SERPhường feature usually appears on the top half of SERPs for breaking news, major events, và trending topics.


News Box is an organically-driven SERPhường feature that leads to lớn better site visibility và more traffic. Most of the nội dung that appears in Top Stories comes from reputable news websites. 

While having Google News support is no longer a requirement, it is definitely recommended. Having your trang web added lớn Google News increases your nội dung reliability và makes it more likely for your content to be featured in Top Stories.

Most users read the news on Smartphone so you should also make sure your website supports AMPhường (Accelerated Smartphone Pages) & add correct AMPhường article schema markup lớn your articles và blog posts.

Here’s how lớn optimize your content for the News Box:

Publish timely và relevant stories Be accurate và transparent Pull information from reputable sources Make your nội dung easily readable


Regular tìm kiếm results sometimes include a rating in the size of yellow stars và an image. This SERPhường feature is called Review or Review Snippets.


reviews normally represent a combined rating score from different sources. This SERP.. feature shows up for different content types, including products, recipes, local businesses, courses, events, etc.

Think of Review as teasers for your sản phẩm or service that encourage users lớn cliông xã on your link và find out more.

Search results with Review Snippets yield higher organic click-through-rate (CTR). In fact, Reviews stars in SERPs can improve sầu CTR by up to 35%. Review Snippets also give you an edge over your competitors & help your business become more discoverable.

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To be featured in Reviews, you first need khổng lồ provide a sản phẩm or service that users can Review. You also need khổng lồ add appropriate SERPhường feature schema or structured data khổng lồ your page.

Here’s how lớn optimize your nội dung for Reviews:

Ask for Đánh Giá in person or via follow-up emails Show users how to leave a Đánh Giá & make the process straightforward Offer rewards in exchange for a Đánh Giá or a testimonial Reply lớn your Google reviews

Shopping Results

Shopping Results (also called Product Listing Ads or PLAs), is a SERP feature that displays relevant products from paid advertisers. It includes all the information that may be useful to lớn potential buyers, including sản phẩm names, images, prices, & clickable links khổng lồ retailers.


PLAs are typically shown for buyer intent keywords. These are phrases that people type in the tìm kiếm engine when they want lớn make a purchase. 

The Shopping Results feature is an effective tool for boosting conversions & increasing your revenue. According to SEMrush, this SERPhường feature can help bring over $6 in sales for every dollar spent.

So how can you get your page khổng lồ appear in Shopping Results?

Products are not shown organically in Shopping Results. PLAs are cost-per-cliông xã ads, which means you have sầu lớn pay for them. A business only pays for PLA ads when a user clicks on the ad that leads lớn the landingpage.

Here’s how lớn optimize your content for Shopping Results:

Organize your products in categories Make sản phẩm titles search-friendly Keep product descriptions short but detailed Include relevant keyword in sản phẩm titles và descriptions Use high-unique sản phẩm images

Site Links

Site Links show up when a user searches for an exact domain. The Site Link tìm kiếm box is a paông xã of up to six link that lead lớn other parts of a website.


Getting Site Links to appear under your liên kết helps people navigate your trang web more easily and find what they’re looking for faster. 

Websites with Site Links are perceived as more credible & trustworthy. Site Links can help boost br& awareness, improve customer loyalty, và increase sales. 

Site Links also drive sầu more traffic to lớn your trang web. But the opposite is true as well — the more traffic your trang web gets, the more likely it is khổng lồ appear in Site Links. This is because Site Links are automated by Google, và there is no way to lớn create them independently. 

Here’s how to lớn optimize your nội dung for SIte Links:

Create a good trang web structure (Google recommends using “neo văn bản and alternative text text that’s informative, compact, và avoids repetition”) Make your nội dung consistent, relevant, & useful


Video Results are organic tìm kiếm engine results showing a links lớn the page with the video clip or a đoạn phim thumbnail. Only pages with embedded videos, such as YouTube, can get this SERP.. feature.


Being featured in Video Results boosts your visibility and drives more organic traffic to lớn your website. According khổng lồ HubSpot, 54% of consumers want their favorite brands and businesses khổng lồ tóm tắt more video clip content.

While the majority of video clip results come from YouTube, other platforms and websites with embedded videos can have their video clip nội dung featured on SERPs.

So how vì chưng you get your video lớn show up on the SERP? 

If your videos aren’t hosted on YouTube, you first need to lớn make sure your page has the correct đoạn phim schema markup.

Secondly, Google will display Video Results only for specific từ khoá, which is why it’s important lớn keep traông chồng of your keywords rankings. 

Finally, if you want Google to find your videos, you should follow Google’s đoạn Clip best practices.

Here’s how lớn optimize your nội dung for Video:

Use correct HTML tags Create video sitemaps Provide a high-unique thumbnail image Make sure your website is available to lớn the public (no login information required) Publish relevant đoạn phim content


Tweets have sầu been a SERPhường feature since năm ngoái. Popular tweets are displayed on SERPs in the size of a carousel (Twitter Pack), typically under a few organic results. 


Twitter tìm kiếm results can include tweets from both verified & unverified accounts, but only the most recent và trending tweets will be shown.

Tweets shown on SERPs allow users khổng lồ get the scoop on the latest news from their favorite br& or celebrity. But they also give digital marketers an opportunity to lớn drive sầu more traffic and increase conversions.

While big names on Twitter are more likely khổng lồ have sầu their recent tweets appear on SERPs, anyone with a Twitter trương mục has a shot.

Here’s how lớn optimize your content for Twitter Packs:

Increase your Twitter following (at least several hundred) Tweet about trending topics & use popular hashtags Tweet frequently Include images, videos, GIFs, and/or emojis in your tweets

Image Pack

An Image Pack consists of a horizontal carousel showing images relevant lớn the query. When an image is clicked on, it takes the user khổng lồ a Google image search instead of any specific trang web.

Image Packs can appear organically anywhere on a SERPhường where Google thinks users would expect khổng lồ see visual nội dung. 


Appearing in Image Packs can affect your rankings by driving more organic traffic khổng lồ your website.

Moreover, high-quality visual content is the primary driver of user engagement. This means that the more engaged you make your visitors, the more likely they are lớn make a purchase.

Here’s how khổng lồ optimize your nội dung for Image Packs:

Knowledge Cards appear at the top of SERPs and display short, accurate answers khổng lồ queries.

This SERP feature is designed khổng lồ improve sầu user experience by providing factual information about a subject matter. Knowledge Cards can contain a name, description, image, important facts, & other related searches.


The information found in Knowledge Cards is pulled from various sources, including Google’s Knowledge Graph, Google’s data partners, và other trusted sources such as Wikipedia. 

This means that being featured in a Knowledge Card is mission impossible for most websites.

However, tracking từ khoá that trigger Knowledge Cards can help you choose which từ khóa to target lớn make your content more reliable and improve visibility.

Knowledge Panel

Google’s Knowledge Panel or Knowledge Graph provides information pulled from a variety of sources and typically appears on the right side of the organic search results.

Knowledge Panels show essential information about entities based on the relationship between words & ideas. Entities can include people, places, organizations, & abstract concepts.


The information shown in this SERP feature is a result of data agreements between Google và its partners. This means there are few things you can bởi vì to lớn get in the Knowledge Panel.

In Google’s own words, “Knowledge panels are updated automatically as information changes on the website, but Google also considers changes in two main ways: directly from the entities depicted in the knowledge panel, và from general user feedbaông chồng.”

You can control what appears in a knowledge panel in two ways only:

By being “the subject of or official representative of an entity depicted in a knowledge panel” By leaving feedbachồng và suggesting changes to lớn Google (don’t hold your breath for this one because there is no guarantee your feedbaông xã will reflect in the Knowledge Panel)

AdWords (Bottom)

Google ads operate on a PPC (pay-per-click) basis. This means that the price will vary depending on the tìm kiếm volume or competition of the từ khoá targeted by the ad.

AdWords are ranked based on how relevant and useful they are to lớn users. Less relevant & less expensive sầu ads will appear below organic results.


While Google AdWords doesn’t have sầu a direct impact on organic search rankings, you can still use data from AdWords to fine-tune your SEO strategy.

Once you set up a PPC chiến dịch, you can use it to lớn understand which keywords are more likely lớn lead to conversions.

AdWords (Top)

The position of the ads on the SERP is decided by the ad auction. Expensive, high-unique ads are shown above sầu organic results.


These ads push the organic results further down on the SERPhường, which can have sầu an impact on CTR. On the other hand, paid ads lead to more links and mentions & increased br& awareness, which, in turn, can boost organic rankings.

The Bottom Line

So, let’s recap quickly what we’ve sầu learned in this blog post:

While organic rankings still matter, Rich Results are getting more important by the day (remember how they can steal clicks from organic results!) Current SERPhường features on Google will continue to evolve sầu (both in terms of appearance and SEO value) SERP features can affect your organic traffic, so keep trachồng of what features Google shows for your keywords Using a SERP ranking tool should be an essential part of your SEO strategy Google decides what nội dung appears on SERPs, so never stop optimizing your website