Let’s start with Google sitelinks, what are they? Have sầu you ever Google’d yourself lớn see what you appear like? Not rank, but look lượt thích visually in the tìm kiếm results page.

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You should, it’s quite a surprise for most business owners.

Google siteliên kết are an important factor lớn determine what’s happening with your presence on the search engine. To be clear these are not the links in ads, but organic tìm kiếm results.

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What are Google Sitelinks?

Google only shows siteliên kết for results if they are useful to your users. They appear in the tìm kiếm engine results page (SERP) below the main search result.

1. is the search result and 2. is the results Google siteliên kết in the SERP

Depending on your website’s configuration, then it will not allow the tìm kiếm engine khổng lồ find good siteliên kết khổng lồ show. Or Google doesn’t think that the sitelinks for your site are relevant for the user’s query.

Do not listen to lớn promises that someone can 100% manipulate these for you. To improve sầu both these link showing up & the quality of your sitelinks. Make sure your content is using the correct amount of “alt” tags in anchor link. Don’t stuff từ khóa or use repetitive words.

Siteliên kết can be a telltale sign of how your site is performing, & what content is important lớn users. But it can also tell you what you may not want khổng lồ be important.

Do you have sầu a careers page?

That’s great, but only if it’s important lớn your users looking for work. Therefore, you’ll likely see it in the sitelink in the SERP.. If you are not getting a lot of traffic lớn your careers page, và in fact, it’s not important khổng lồ your users (check your Google Analytics), then something is wrong.

Why are a siteliên kết good for my results?

For starters Google sitelinks are amazing. Take a look at how much real estate you are taking up on the SERP.. This gives the SERPhường lớn be more about you & pushes down results that are not as clean.

They can improve sầu your Click Thru Rate (CTR) on your results boosting your page rankings. CTR is an important factor in SEO (one of about 200).

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Siteliên kết are Google tìm kiếm features, one of which Google has been adding over the years lớn the SERP.. The tradeoff with these “features” is that more real estate is given to Google features and less to lớn you lớn place on the SERP..

Google features are:

Paid ads, featured snippets, image carousels, job packs, knowledge graph results, local packs, news carousels, ask boxes, related searches, shopping, sitelink, and video carousels.

A Featured Snippet in the Google SERP

A study on how Google SERP.. features impact.

Siteliên kết results at 47% suggests that searches are mostly navigational queries, helping consumers to lớn navigate through the web.

That’s very important khổng lồ understand how important your websites, thiết kế, internal liên kết, and nội dung is written and structured.

Branded Queries vs Non-Branded

…branded query results came in at 71.36%. Non-branded queries came in at 37.88%. As Google implements tìm kiếm features, the chance to obtain organic tìm kiếm traffic may well decline…

So a branded query, that is they searched for your name. These yield higher CTR’s than those not including your name. Branded keywords are any that — you guessed it — contain your brand’s name. Which in turn translates lớn better SEO and higher ranking.

Therefore, by optimizing your branded keyword presence, we are optimizing keyword that will inherently have 2x or more conversions.

Schema Markup

Other technical aspects are the Schema that is used on the site for the search engine lớn see. Especially for job pages as businesses begin lớn reopen & look for help during the hiring season.


If you have sầu an SEO question or would like us to lớn look at your website, it’s không tính phí of charge. Just by us a coffee or if it’s Jason, he likes RootBeer.

On our next blog posts, we’ll discuss what else you get for your dollar spent on SEO. That is Yoast SEO configuration & nội dung edits for readability.

Stay tuned! If you lượt thích this post please let us know in the comments & nội dung it.