điện thoại 2 sim giá rẻ Featured snippet, Thumbnail, Top stories, Video, Sitelinks, Image pack, Shopping results

Are you ready to lớn capture more SERPhường real-estate và generate more clicks, conversions & sales?

In this guide, you’ll learn everything you need to lớn know about ad extensions. We’ll cover exactly what they are, the different types available & how to lớn get them set up in Google Ads.

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What Are Ad Extensions?

Ad extensions are add-ons that provide searchers with extra information in your ads. They allow users khổng lồ learn more about your products/services, và provide a better user experience by offering extra features.

These extensions include links lớn relevant pages on your site, allow users khổng lồ message your business from the SERPs, customer Review and more.

Sometimes, these extensions will be added automatically by Google. These are known as automated ad extensions, which we’ll explore later (along with the all-important manual ad extensions).

But before we explore the different types of ad extensions available to lớn you, let’s take a look at how khổng lồ add them within Google Ads.

How lớn Set Up Ad Manual Extensions

Thanks lớn the various changes Google has made over the years, it’s now incredibly simple to lớn add extensions to your campaigns. First, log in to lớn your Google Ads trương mục & clichồng “Ads & extensions” in the left-hvà menu:

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Next, click “Extensions” at the top of the page. This will take you khổng lồ the Extensions management page:

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You have sầu two options here:

Create a sitelink extension across your entire tài khoản. This will apply the sitelinks extension lớn every chiến dịch you’re currently runningCreate individual ad extensions

For the purpose of this guide, we’ll run through the process for the latter option (as it’s most commonly used by marketers). To create an ad extension, hit the blue “plus” button and select the ad extension you wish khổng lồ add lớn your campaigns (don’t worry, we’ll run through each of them in the following sections of this guide). Let’s select “Sitelink extension” for this example:

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You’ll be taken to lớn the extension set up page. Each extension has their own variables that you must enter, but the process is very straightforward for each. Here, we need lớn add sitelinks text, descriptions (optional) and a final URL, which is where the siteliên kết will direct the user. Here’s an example for a chiến dịch on Colombian coffee beans:

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You’ll also need to select which chiến dịch or ad group the extension will be applied khổng lồ. Once you’ve sầu entered all pertinent information, clichồng save sầu. You are also able lớn select a schedule for your extensions to run under “Advanced options.”

Once saved, your ad extension will be under đánh giá. Assuming everything fits in line with Google Ads’ guidelines, your ad extension should be good to go in no time!

10 Manual Ad Extensions

There are manual & automated ad extensions. Here, we’ll run through the 10 manual ad extensions available for your ad campaigns. These are ad extensions you have to add manually to each of your campaigns.

We’ll run through what they are, examples of them in action & what they’re best used for.

1. Sitelinks Extension

As you learned above sầu, sitelinks allow you to lớn add additional hyperlinks lớn your ads, providing access khổng lồ relevant pages to lớn your website. Here’s an example for an ad when searching for “gmail sale software:”

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Here, Drip has used site extensions to highlight some of their unique selling points, such as their target market, features and integrations. This is a clever way to lớn double-down on the additional SERPhường. real estate while providing your users with more information.

2. Callout Extension

Callout extensions provide extra snippets of text you can use within your ads. They’re laid out similar to lớn the sitelinks above, allowing you khổng lồ add extra “punchy” bits khổng lồ your ad copy:

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You can add four different pieces of text, each with a limit of 25 characters. Callout extensions are best used for showcasing your differentiators, or any promotions and offers you’re promoting at the time. In the example above sầu from Southwestern, they highlight how you can earn loyalty points, save money và book quiet parts of the carriage on their trains.

3. Structured Snippet Extension

Structured snippets are extensions that allow you to lớn highlight certain attributes of your product or service. For example, if you offer package holidays, you might include a structured snippet that includes some featured destinations.

Here’s an example straight from Google:

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Other ways you could include structured snippets are:

Technical specs of your productJob roles of your customers e.g. “Used by: Salespeople, Account Managers” etc.Different product styles, for example, sunglass frames

4. hotline Extension

These extensions allow users khổng lồ dial your business directly from the SERPs. This is how it looks on desktop:

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On Smartphone, users are able to lớn cliông chồng a button and dial directly from their smartphones:

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This extension is perfect for local businesses (such as restaurants, where customers wish khổng lồ make last-minute bookings) or businesses with a complex or expensive sầu offering.

5. Message Extension

Similar khổng lồ Điện thoại tư vấn extensions, message extensions allow Smartphone users lớn send SMS messages to your business straight from the SERPs:

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As laid out in the screenshot above sầu, when a user clicks the message call-to-action, their messaging app will automatically pre-populate the message text with a predefined customer message. This makes the act of reaching out khổng lồ your business super easy for the user.

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6. Location Extension

To include a location extension to your ad, you must first have sầu a Google My Business tài khoản. Once you connect the two together (which you can vị by going through the location extension creation process), you’ll be able to lớn add them lớn your ads:

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As you can see, the location extension is positioned next khổng lồ the “location pin” inhỏ. Not only that, but users are able khổng lồ clichồng the extension in order khổng lồ see where your business is on Google Maps.

This extension is another one that local businesses will benefit from. Especially in retail or hospitality spaces.

7. tiếp thị liên kết Location Extension

If you sell your products via wholesale in other retail stores, then this extension will be invaluable. With the affiliate location extension, you can show users the nearest location where they can buy your products:

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When setting these up in Google Ads, you’ll be able to lớn select the country your products are available in, followed by the outlets that sell them:

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8. Price Extension

Price extensions allow you to feature specific products, along with pricing and descriptions as cards below your ad. They’re also clickable, allowing searchers to browse and navigate lớn the product they’re looking for:

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This is perfect for marketers selling products or services that offer different variations. For example, if you offer travel coffee cups, you could use price extensions to feature different colors and sizes.

9. App Extension

If you’re promoting a thiết bị di động tiện ích, the phầm mềm extension will allow users to install it directly from the SERPs. This works well for branded apps (e.g. “clash of clans”) as well as broader terms (e.g. “best productivity app”):

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These extensions will only work on thiết bị di động devices. Once a user clicks your app extension call-to-action, they’ll be taken lớn the App Store or Google Store respectively.

10. Promotion Extension

Finally, promotion extensions allow you to bring extra attention to lớn any offers, discounts etc. that you’re currently promoting. This allows you lớn grab the attention of shoppers with a great giảm giá, potentially boosting conversions:

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Automated Ad Extensions

We’ve run through the comtháng manual ad extensions that you can apply lớn your ads. Depending on your business type, and what you offer, some may be more effective than others.

But there are also various ad extensions that Google applies automatically. Here, we’ll run through each of these và what triggers them lớn appear.

1. Dynamic Sitelinks Extensions

Google may apply siteliên kết to lớn your ad if they feel it adds lớn the overall experience, as well as what the searcher is looking for:

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2. Dynamic Structured Snippet Extension

Similar lớn dynamic sitelinks above sầu, Google may add structured snippets if the content on your landingpage is relevant khổng lồ what the user is searching for:

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3. Dynamic Callout Extension

Again, if Google feels there’s any relevant nội dung for a callout extension on your trang web, they’ll automatically add it in the form of a callout extension.

4. Automated call & Message Extensions

If your trang web indicates that one of your core conversion goals is lớn generate phone enquiries, then Google may add Gọi or message extensions khổng lồ your ads. This also provides a better experience for their users, as they’re given relevant information right within the SERPs.

5. Automated Location Extension

Similar to lớn the above sầu, if an address or maps can be found on your website, Google will automatically add a location extension lớn your ads. Again, Google wants lớn provide the best experience possible, và they can bởi this by making it easy lớn find your business.

6. Ratings Extension

Finally, if your business has a rating on various đánh giá or ratings websites, Google will aggregate the data and display your business rating as an average score:

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The extension will show your average score out of five, along with the number of total Review your business has generated. Usually, they’ll only appear once you’ve generated over 150 nhận xét.

Conclusion

You should now have a top-cấp độ, broad understanding of how to lớn apply ad extensions to lớn your SEM efforts.

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Use these different extensions to make your ads pop and capture more traffic khổng lồ your landing pages. Depending on your goals, you may find several of those covered here khổng lồ be useful!

Be sure lớn thử nghiệm the effects each have sầu on your results, too. If you find a certain extension boosts clicks & conversions, consider scaling up and applying them khổng lồ your other campaigns.


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