D02 GỒM NHỮNG MÔN NÀO FEATURED SNIPPET, SITELINKS

Tyên ổn is the CMO at eshopdaroana.com. But most importantly he’s the biggest fanboy & the truest evangecác mục of the company.

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Shows how many different websites are linking lớn this piece of content. As a general rule, the more websites links to you, the higher you rank in Google.

Shows estimated monthly search traffic khổng lồ this article according khổng lồ eshopdaroana.com data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

It looks lượt thích we’re now in the middle of the featured-snippet-geddon that “SEO astrologists” predicted more than 3 years ago.

Google is actively rolling out featured snippets for a wide variety of search queries because they want to serve quicker answers to people.

And SEO professionals are absolutely excited about this new opportunity because featured snippets give a chance for low-ranking pages lớn get khổng lồ the top of search results with almost zero effort.

Last year, eshopdaroana.com jumped on this bandwagon by intoducing tư vấn for all sorts of “SERPhường features” in the Site Explorer và Keywords Explorer tools.

And today, we have sầu collected enough data to lớn carry out a substantial retìm kiếm of featured snippets and nội dung all our findings withyou.

But first…

What is a Featured Snippet?

A Featured Snippet (otherwise called Answer Box) is a brief answer to a user’s tìm kiếm query, which is displayed on top of Google tìm kiếm results. It is extracted from one of the top-ranking pages for that search query và includes that page’s title andURL.

It looks likethis:

But that was my own definition. You might also want to lớn know how Google themselves describe it.

What makes a featured snippet so enticing?

If your page is ranking anywhere in the top10 Google search results, it has a chance to also get the #0 spot — a featured snippet.

And the best part is that the amount of effort required to lớn get featured is almost zero (that is, if you getlucky).

I mean, let’s say that you rank #7 for some keyword. Trudging your way to #1 would usually be quite challenging và slow. But if there’s a featured snippet opportunity, you can get there almost instantly with just a few small adjustments on yourpage.

So let’s see what eshopdaroana.com’ data tells us about featured snippets và how lớn take advantage of this awesome opportunity.

1. How many tìm kiếm queries have a featured snippet?

When we performed this study, we had ~112 million từ khoá in our US database, almost ~14 million of which had featured snippets in theirSERP.

In other words, according to lớn eshopdaroana.com’ data, ~12.29% of tìm kiếm queries have sầu featured snippets in their tìm kiếm results. (Which is quite a lot, if you askme.)

Performing a study on 14 million từ khóa would be rather challenging, so most of the experiments below are based on smaller samples (up to 2 million từ khoá, depending on the experiment).

2. Do featured snippets drive more clicks?

Featured snippets are styled differently from the rest of the tìm kiếm results. They occupy more real estate, và they clearly catch theeye.

So they should attract a lot of clicks, right?

Wrong!

When there’s a featured snippet at the #1 position, it only gets ~8.6% of clicks (on average), while the page that ranks right below it will get ~19.6% of clicks (on average).

How does it compare khổng lồ a regular #1 ranking page with no featured snippet above sầu it? That page will get ~26% of all clicks.

In other words, it looks like the featured snippet is stealing clicks from the #1 ranking result.

Just in case you want khổng lồ know a bit more about the details of the above sầu experiment, we only selected tìm kiếm queries that didn’t have any paid ads, và we excluded all branded tìm kiếm queries where the #1 ranking result had siteliên kết. Sample size: 100k từ khoá with tìm kiếm volume of at least 100 searches permonth.

But, as you may already know, not all searches result in clicks on the search results:

So we also decided to study the “Clicks-to-Searches” ratio for từ khoá that had a featured snippet in the tìm kiếm results VS those that didn’t.

And here’s what we’vegot:

It looks lượt thích featured snippets do reduce the overall number of clicks. Which is no surprise, actually, since the goal of these featured snippets is khổng lồ give the searcher an instant answer to their question so they wouldn’t have tocliông chồng.

Please treat the results of the above experiments with a grain of salt because featured snippets aren’t the single contributing factor to lớn both CTR và Clicks/Volume ratio of a search query. And the numbers vastly vary from từ khoá lớn keywords, while we’re giving you averages across a large sample. But the general takeaways do seem lớn make a lot of sense nonetheless.

3. What are the most comtháng ranking positions of featured snippets?

In the above sầu experiment, we only looked at the tìm kiếm queries where the featured snippet was ranking at the very top of the tìm kiếm results.

But how often does thisoccur?

It looks like only 30.9% of featured snippets rank at the very top. And still, the vast majority of them rank in the top5 quite consistently.

4. Is top10 ranking required khổng lồ get “featured”?

According to lớn our data, it is 99.58% positive that Google only features pages that already rank in thetop10.

But now you’re probably wondering what’s up with these 0.42% “outlier” pages? The answer is simple: they are taken from some other SERPhường feature, like an Answer Box.

So it appears there’s no way lớn rank in a featured snippet if you don’t already rank anywhere on the front page of Google.

5. Do backlink signals help you get a featured snippet?

For each individual search query, we compared the backlink metrics of a “featured” page vs. median value among mỏi the rest of the pages in the top10 organic results.

Here’s what we’vegot:

In the vast majority of cases, the backlink metrics of a “featured” URL seem lớn be on par with the rest of the pages in SERP. So Google doesn’t seem to lớn be featuring “the strongest” page in thetop10.

DR và UR only measure the overall chất lượng và quantity of incoming backlink. We didn’t study the anchor texts of these backlinks, or surrounding text, or topical relevance of the linking pages. So we can’t advise you lớn discount all backliên kết factors atonce.

6. How many featured snippets can a single page rankfor?

The top-performing page in our database owns 4,658 featured snippets!

It’s thisone:

https://authoritynutrition.com/how-to-lose-weight-as-fast-as-possible/

You can browse the search queries where this page is featured using eshopdaroana.com’ Site Explorer tool.

Xem thêm: Dự Án Chung Cư Lê Thành Tân Tạo Có Nên Đầu Tư Không ? Lê Thành Tân Tạo

Just go to the “Organic keywords” report và use the “Features” filter:

And here are the top10 pages by the amount of featured snippets they rankfor:

(4658) https://authoritynutrition.com/how-to-lose-weight-as-fast-as-possible/(3159) http://www.healthline.com/health/rashes(3130) http://www.webmd.com/pain-management/guide/whats-causing-my-chest-pain(3055) https://authoritynutrition.com/6‑proven-ways-to-lose-belly-fat/(2993) https://authoritynutrition.com/12-weight-loss-pills-reviewed/(2918) http://www.savethestudent.org/make-money/10-quick-cash-injections.html(2354) https://www.onlinevideoconverter.com/mp3-converter(2289) https://torrentfreak.com/top-10-most-popular-torrent-sites-of-2016–160102/(2167) http://www.healthline.com/health/raised-skin-bump(2150) https://www.rush.edu/health-wellness/quick-guides/what-is-a-healthy-weight
Do you want to get the Top100 URLs by the number of featured snippets? We’ve pulled the list from our database & you can tải về it here (no opt-in required).

Retìm kiếm these pages with eshopdaroana.com’ Site Explorer và learn from their success.

We already know that a single page can rank in the top10 for thousands of relevant từ khóa (see our previous study). But it turns out that a single page can also “be featured” for thousands of search queries.

7. Which search queries trigger featured snippets?

Let’s take a closer look at the 2 million search queries with featured snippets that we have randomly selected for thisstudy.

Here’s their distribution by monthly search volume:

Somehow, I always thought Google only cares khổng lồ display a featured snippet if the từ khóa is fairly popular. But it turns out the majority of featured snippets are triggered by long-tail từ khoá.

This data actually supports the “create great content” mantra.

I mean, there’s almost no way you could purposefully target millions of featured snippets for millions of long-tail keywords.

But if you stiông xã to writing detailed in-depth articles that fill all possible blank spots that people might have, you’re increasing your chances to lớn rank for a bunch of “long-tail featured snippets.”

8. Which words trigger featured snippets?

Here are the top30 most frequently met words amuốn the search queries that trigger featured snippets (stop words excluded):

A.J. Ghergich has done some great research, studying the relations between types of tìm kiếm queries (questions, prepositions, comparisons) and formats of featured snippets (paragraph, table, list).

Immediately after reading it, I wanted to lớn know the “popularity” of each group of tìm kiếm queries:

To my sincere surprise, the vast majority of keyword that trigger featured snippets didn’t belong to any of the three aforementioned groups.

Here are a few examples of từ khoá from the group “Other”:

primary taste sensationsverizon lg g2 updatewindows 10 compatibilitycocktail weiner recipegmat scores range

9. Which websites get “featured” mostoften?

I’m sure you won’t be surprised if I say that Wikipedia is the absolute leader in the amount of featured snippets itowns.

But can you guess the toptrăng tròn “most featured” websites in the United States?

Do you want to lớn get the Top1000 websites by the number of featured snippets? We’ve pulled the list from our database & you can download it here (no opt-in required).

Research these websites with eshopdaroana.com’ Site Explorer và learn from their success.

I don’t know about you, but I was rather surprised khổng lồ see YouTube as the #7 “most featured” website.

I mean, you bởi vì get a large Knowledge Graph panel with a đoạn Clip in it when you search for some YouTube video (like a Katy Perry song).

But YouTube also owns featured snippets for search queries likethese:

bromite lewis structuremicrosoft access database password recoverysummertime ceiling fan directionconnect hdmi lớn dvi monitorhow khổng lồ get khổng lồ the maelstrom legioncleaning filter on kitchenaid dishwasheris the kim cương play button real diamondwhat is dualband

Basically, Google is happy to feature the descriptions of relevant YouTube videos, even when they are just a few sentences long:

10. How often does Google change featured snippets?

This one was quite tricky to study because we don’t update SERPs for all keywords in our database with the same frequency. The more popular a keywords is, the more often we update it. Which means that longer tail keywords might not have their SERP updated in 2–3 months.

So we took 10,000 of our most frequently updated keyword (in the United States) and gotthis:

How to lớn rank in a featured snippet

I hope you enjoyed our takeaways & now have sầu a much deeper understanding of Google’s featured snippets.

But the most important question was left unanswered:

How vị you rank in a featured snippet?

Unfortunately, there’s no guaranteed way khổng lồ bởi it. But there are quite a few things you can try lớn increase your chances.

We have a full guide lớn finding and stealing featured snippets here.

1. Secure the featured snippets that you already own.

The odds are your trang web ranks in a few featured snippets already.

You can easily see that in eshopdaroana.com’ Site Explorer tool by applying a “Features” filter lớn the danh mục of keywords that you rankfor:

(We only rank in 12 featured snippets with eshopdaroana.com website)

If you don’t want someone else to lớn steal these featured snippets away from you, you have to make sure that each of your featured snippets perfectly matches its search query.

There are three simple ways khổng lồ doit:

Your nội dung should be awesome và up-to-date;Try lớn provide both the question & the answer on your page (make sure both are short enough to lớn fit the “box”);Match your nội dung lớn the current format of the snippet (paragraph, menu, table, image).

Here’s a great post by Richard Baxter that shows this strategy in action: Optimising for Google’s Quick Answer Box.

2. Look for existing opportunities.

We already know that any page that ranks in the top10 Google tìm kiếm results can be “featured.”

You can use eshopdaroana.com’ Site Explorer to lớn quickly find the từ khóa with featured snippets where your trang web is ranking in thetop10:

(Looks like there are 195 keyword with featured snippets where eshopdaroana.com trang web ranks in thetop10)

The key to winning these snippets from your competitors isn’t in any way different from what I just suggested.

You just have to “feed” Google a better snippet than what’s already listed.

Some people have reported that using structured markup helps to lớn get featured. At first Google confirmed it, but immediately after they said otherwise.

Well, according to lớn a recent study from GetStat, Schema.org markup is actually less common on featured snippet URLs than it is on regular tìm kiếm results:

We noted that the code snippet of itemtype=”http://schema.org/ appeared on 15.7 percent of featured snippet URLs, but we saw the same markup on 19.6 percent of regular tìm kiếm result URLs. Wikipedia was the number one domain for featured snippets in our data set và they don’t use Schema.org, which may have skewed our results here.

3. Write in-depth nội dung that helps people

As you just learned from this study, the majority of featured snippets are:

triggered by long-tail keywords;triggered by tìm kiếm queries that aren’t categorized as questions, comparisons or prepositions.

This means that the best way to rank for a lot of featured snippets is simply lớn produce a lot of great content that will address what people are searching for.

And, of course, formatting it in a way where it would be easy for Google to pull featured snippets fromit.

The end

That’s all we can tell you about featured snippets as of today. I hope you enjoyed our data và I encourage you lớn “steal” it for your own articles, presentations and client proposals.

As always, if you would lượt thích us to lớn study something else about featured snippets, don’t hesitate khổng lồ let us know about it in comments. We’ll see what we cando.