2015 planning survey

The Search Landscape is constantly changing for SEO due lớn SERPhường. Features. Position 1 is no longer what is used to be, meaning many SEO’s face an increased challenge when competing for visibility.We have sầu mapped out all the different types of SERPhường features we have sầu encountered, including how this impacts your results, và what you need to lớn vì to lớn compete.

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Glossary Contents

1. What are SERP features?

2. Glossary:

2a. Rich SnippetsHow To (1-2)How To Drop-downsHow To CarouselImages (1-3)Format 1; Image Rich SnippetFormat 2; Image Rich Snippet CarouselPeople Also Search For (1-2)Format 2; Individual ListingPodcasts Old format – now block2b. Blocks (or ‘Universal Results’)Google Hotels (Paid)Map PackHotels Price Bar GraphImages (1-3)Format 3; Images blockKnowledge Panel – BrandBr& – Google My BusinessBrvà – Knowledge GraphPeople Also Search For (1-2)Format 1; PAA StylePodcasts Old rich snippet formatNew blochồng formatRecipesRecipe CarouselRecipe CardsRelated SearchesRelated Searches & Featured Snippet ComboVideosVideo AnswersVideo CarouselsIn this video

What are SERPhường. Features?

SERPhường. features describe additional elements used in Google Search Engine Results Pages (SERPs). These are anything outside of the standard Organic or Paid listings, and can include anything from Siteliên kết on a specific result, khổng lồ Featured Snippets:

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SERPhường Features; Rich Snippets & Blocks

SERP features can be divided inkhổng lồ two camps;Rich Snippets – things that enrich your existing organic listing,and Blocks – boxes of nội dung in the SERPhường. that take up space in addition to và independent of the organic listings.

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Although Blocks appear less frequently than Rich Snippets, there are a greater number of variations và they take up much more physical space in the SERPhường.

SERPhường. Features Glossary

Accelerated mobile Pages (AMP)

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Impact on Organic/Paid: 2/10 Affects tốc độ of page so could increase CTRVisible on: thiết bị di động OnlyPowered by: CMS plugin / manual page variantPaid? No

Answer Box Results (ABRs)

App Downloads


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Display name in Myposeo: “App Download Block”Impact on Organic/Paid: 4/10 Naturally only found on thiết bị di động.

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Visible on: di động OnlyPowered by: App StorePaid? No

Breadcrumbs

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Display name in Myposeo: N/AImpact on Organic/Paid: 2/10Visible on: di động và DesktopPowered by: On Page SchemaPaid? No

Discover More Places


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Display name in Myposeo: “Discover more places block”Impact on Organic/Paid: 3/10 Almost exclusively used as a secondary SERP.. feature further down the pageVisible on: điện thoại & DesktopPowered by: Google Maps / Google My Business (GMB)Paid? No

Events

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Display name in Myposeo: N/AImpact on Organic/Paid: 8/10 – These events blocks take up a huge amount of space on both Smartphone và desktop. They also encourage clicks through khổng lồ the ‘events portal’ which has an ever-increasing wealth of related information. Visible on: Mobile và DesktopPowered by: Events Schema sometimes, but often just pulled from the on-page content or a Facebook eventPaid? No

Explore Panels (Knowledge Panel Hybrids)

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Display name in Myposeo: Usually tracked as Knowledge Panel or other SERPhường FeatureImpact on Organic/Paid: 7/10 – With standard featured snippets a 6/10 these hybrid panels should take up even more space in the SERPs, but beware that they could contain knowledge graph liên kết in there with youVisible on: thiết bị di động và DesktopPowered by: On Page OptimisationPaid? No

FAQs


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Display name in Myposeo: “RS FAQ”Impact on Organic/Paid: 4/10Visible on: di động và DesktopPowered by: Schema MarkupPaid? No

Featured Snippets

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Display name in Myposeo: “Featured Snippets blocks”Visible on: điện thoại và DesktopPowered by: On Page Optimisation, can use question và answer schema but not a requirementPaid? No

Find Results On

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Display name in Myposeo: TBCImpact on Organic/Paid: TBCVisible on: Smartphone và DesktopPowered by: Google chooses among mỏi the most trusted và relevant directories to lớn displayPaid? No

Forum Multi-Results

Desktop:

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Display name in Myposeo: TBCImpact on Organic/Paid: 3/10 – huge real-estate, especially on thiết bị di động. Though often don’t rank well as posts are outdated.Visible on: thiết bị di động & DesktopPowered by: On-page layoutPaid? No

Google Flights


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Display name in Myposeo: “Flights block”Impact on Organic/Paid: 8/10 easy to lớn use tool that aggregates all flight companies via paid feedsVisible on: điện thoại & DesktopPowered by: Paid FeedPaid? Yes

Google Hotels


a) Hotels Map Pack
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Display name in Myposeo: “Hotels block”Impact on Organic/Paid: 8/10 easy to lớn use tool that aggregates all hotel providers via paid feedsVisible on: thiết bị di động & DesktopPowered by: Paid FeedPaid? Yes

b) Hotels Price Graph

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Display name in Myposeo: TBCImpact on Organic/Paid: 2/10 although this will push yet another listing off of page 1, it’s far less imposing than its full kích cỡ big brotherVisible on: Desktop only so farPowered by: Paid FeedPaid? Yes

How To

a) How To – Format 1


Display name in Myposeo: “RS How To” Impact on Organic/Paid: 4/10Visible on: thiết bị di động OnlyPowered by: Schema MarkupPaid? No

b) How To – Format 2

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Display name in Myposeo: “RS How To” Impact on Organic/Paid: 4/10Visible on: điện thoại OnlyPowered by: Schema MarkupPaid? No

Images

a) Images – Format 1


Display name in Myposeo: “RS Images” Impact on Organic/Paid: 4/10 – make your listing st& out!Visible on: Mainly Mobile, Sometimes DesktopPowered by: On Page OptimisationPaid? No

b) Images – Format 2


Display name in Myposeo: “RS Images” Impact on Organic/Paid: 4/10Visible on: Mainly thiết bị di động, Sometimes DesktopPowered by: On Page OptimisationPaid? No

c) Images – Format 3


Display name in Myposeo: “Images blocks”Impact on Organic/Paid: 1/10Visible on: DesktopPowered by: Image SearchPaid? No

Jobs Search


Display name in Myposeo: “Jobs blocks”Impact on Organic/Paid: 9/10 – The jobs search feature has really impacted the jobs và recruitment sector, with everytoàn thân trying lớn be the 1st referrer (yellow underline) for the job within the feature, as other referrers (red underline) get no visibility in the SERPhường.

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Visible on: di động và DesktopPowered by: Schema MarkupPaid? No

Knowledge Cards


Display name in Myposeo: “Knowledge thẻ block”Impact on Organic/Paid: 10/10 – These pure answer intent Knowledge Cards usually mean a 0% CTR for any sites listed below.Visible on: di động và DesktopPowered by: Google’s Knowledge GraphPaid? No

Knowledge Cards (Advanced): Sports



Chuyên mục: Blogs