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What are SERP Features?

SERP Features are result types on the Search Engine Results Page (SERP) that are different and typically more detailed and advanced than a simple basic organic type. Common examples of SERP features are image, video, or map results.

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SERP Features in Dragon Metrics

The SERP Features column on Dragon Metrics ranking reports list all result types that appear on page 1 of the SERP that are not basic organic results. These result types will be shown regardless of whether the tracked site is ranking for any of them or not. 

The image below illustrates that in addition to basic organic results, there are sitelinks, a local box, and image results displayed on SERP for the query biltmore hotel on Bing. You may also notice that the Image result icon it shown in blue, which indicates the tracked site appears as one of the sites in the image result. 


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Hover your cursor over each icons will display more information about how each SERP feature is impacting the SERP.


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Supported SERP Features in Dragon Metrics

Dragon Metrics currently supports 30 types of SERP features. A complete list is displayed in the table below. A detailed description of each follows.


Result Type

Icon

Search Engines

Basic Organic

(no icon)

All

Ads


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Google, Baidu

Knowledge Cards


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Google, Bing, Baidu

Knowledge Panel


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Google, Bing

Knowledge Carousel


Google, Bing

Local (Maps)


Google, Bing, Baidu

News (Top Stories)


Google, Bing, Baidu

Images


Google, Bing, Baidu

Video


Google, Bing, Baidu

Sitelinks


Google, Bing, Baidu

Mini-sitelinks


Google, Bing

Twitter


Google, Bing

AMP - Organic


Google

AMP - Top Stories


Google

Featured Snippets - Text


Google

Featured Snippets - List


Google

Featured Snippets - Table


Google

People Also Ask


Google

Recipes


Google

Shopping


Google

Hotels


Google

Flights


Google

Reviews


Google

FAQ


Google

Top Sights


Google

Interesting Finds


Google

Visual Stories


Google

Featured Snippets


Baidu

Baidu Baike


Baidu

Baidu Zhidao


Baidu

Baidu Wenku


Baidu

Baidu Tieba


Baidu

Baidu Open


Baidu

Baidu Brand Zone


Baidu

Other Baidu Properties


Baidu


SERP Features References

This section provides descriptions and examples of all supported universal result types in Dragon Metrics.

Basic Organic Results

A classic blue link result snippet contains a clickable link as title, with description and landing page"s URL displayed underneath.

Basic Organic on Google


Basic Organic on Bing


Basic Organic on Baidu


Knowledge Cards

A quick solution intends to provide answers for the being searched for topic, displayed above organic results.

Knowledge Card on Google


Knowledge Card on Bing


Knowledge Card on Baidu


Knowledge Panel

A summary of the being searched for topic, displayed side by side next to organic results on desktop / above all organic results on mobile devices.

Knowledge Panel on Google


Knowledge Panel on Bing


Knowledge Carousel

A horizontal Carousel display of images against a black background at the top of the SERP.

Knowledge Carousel on Google


Knowledge Carousel on Bing


Maps (Local Packs)

A local businesses" result plus Maps displayed for search queries with local intent, displayed on top of all organic results.

Local Pack on Google


Local Pack on Bing


Local Pack on Baidu


News (Top Stories)

A card style snippet displaying 1-3 news pages that are relevant to the search queries. Usually appear in between organic results.

Top Stories on Google


News on Bing


News on Baidu


Images

Collection of images related to the search query, usually displayed in between organic results.

Images on Google


Video

Video result with its thumbnail and duration shown within the search snippet. Displayed in between organic results.


Videos on Bing


Videos on Baidu


Sitelinks

Basic organic result with links and descriptions to other pages of the site, usually appear at position 1 of the SERP and for branded queries only.

Sitelinks on Google


Sitelinks on Bing


Sitelinks on Baidu


Mini-Sitelinks

3-6 links located underneath a basic organic result snippet, pointing searchers to other pages of the same site.

Mini-Sitelinks on Google


Mini-Sitelinks on Bing


Twitter

Card style search snippet with individual tweets displayed in each card for that particular Twitter user. Appear in Google Desktop and Mobile, usually in between organic results.

Twitter result on Google


Twitter result on Bing


In-Depth Articles

3 long form articles displayed in a row at the end of the 1st page search results with extended description text, usually for shorter search queries.

In-Depth Articles on Google


AMP (Accelerated Mobile Pages) - Organic

AMP pages shown in the organic ranking positions.

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AMP Organic on Google Mobile


AMP (Accelerated Mobile Pages) - Top Stories

AMP pages shown within a Top Stories snippet.

Top Stories w/ AMPs on Google Mobile


AMP (Accelerated Mobile Pages) - Sitelinks

AMP pages shown as a carousel underneath an organic result.


Featured Snippets (Answer Boxes) - Text

Single card style snippet displaying an answer to the search query with a single paragraph extracted from the source web page with a link to the page. Appearing above all organic results.

Featured Snippet - Text on Google


Featured Snippets (Answer Boxes) - List

Single card style snippet displaying an answer to the search query with a list of items extracted from the source web page with a link to the page. Appearing above all organic results.

Featured Snippet - List on Google


Featured Snippets (Answer Boxes) - Table

Single card style snippet displaying an answer to the search query with a table extracted from the source web page with a link to the page. Appearing above all organic results.

Featured Snippet - Table on Google


People Also Ask

An expandable grid box containing a series of questions evolving around the search query, answer to each question is extracted from a source page and links to these pages are included below each answer.

People Also Ask on Google


Apps


Shopping


Flights


Jobs


Related Searches


Review


FAQ


Top Sights


Interesting Finds

Available on mobile searches on Google only.


Visual Stories

Results that show the related posts with images. Only available on mobile searches on Google only.


Recipes

Carousel style snippet showing various recipes related to the search query, aggregated from various sources websites. Appearing above organic results and on mobile devices only.

Recipes on Google Mobile


Baidu Zhidao

Question and Answer style snippet that"s closely related to the search query, information extracted directly from Baidu Zhidao (Similar to Yahoo Answers).


Baidu Baike

Summary to the being searched for topic, information extracted directly from Baidu Baike (Similar to Wikipedia).


Baidu Wenku

Downloadable document from Baidu Wenku (Similar to SlideShare) that"s related to the search query, with summary and its format displayed within the snippet.


Baidu Tieba

Baidu Tieba is similar to Reddit and this snippet displays the sub-forum on Tieba that"s relevant to the search query, with various information about this sub-forum.


Baidu Open

Baidu Open allows website owners to submit structured data to Baidu for them to display more variety of search results on its SERPs, like the customer service phone number snippet below.


Baidu Brand Zone

Baidu Brand Zone allows brand owners to purchase additional real estate for their branded search queries. Design of the Brand Zone snippets can be highly customized.


Check out Moz"s Google SERPs Glossary or our Baidu SERPs Glossary for even more examples and details.