Cách tính điểm xét tuyển đại học 2020 Featured snippet, Thumbnail, Sitelinks, Top stories, Video

What are SERPhường Features?

SERPhường features are elements that appear on Google’s search engine results page that go beyond the traditional “10 blue links”. Common examples of SERP. features include Featured Snippets, Knowledge Panels, video carousels & image packs.

Bạn đang xem: Cách tính điểm xét tuyển đại học 2020 Featured snippet, Thumbnail, Sitelinks, Top stories, Video

In short:

A tìm kiếm engine results page (SERP) without any SERP features looks like this:


*

And one with SERP.. features looks like this:


*

How Comtháng are Google SERPhường Features?

It’s extremely rare lớn find a mix of Google results without any SERPhường features.

According lớn SEMRush Sensor data, only 2.68% of Google’s first page results are without SERP features of any kind.


*

Which is why it’s important to take SERP features inlớn tài khoản when choosing từ khóa & optimizing your nội dung for organic CTR.

11 Most Important SERPhường Features

Here are the 11 most comtháng SERP Features that appear in Google. These also tend khổng lồ have a significant impact on how people interact with Google’s search results.

1. Featured Snippets

Featured Snippets are large boxes that highlight a specific section of a webpage. And present that section inside of the results themselves.


*

Featured Snippets usually appear at the very top of the page (below the ads).

But Google has recently started mixing Featured Snippets inlớn the tìm kiếm results. For example, you can see here that the Featured Snippet essentially takes up the traditional #2 ranking position.


*

Featured Snippets have a significant impact on organic cliông xã through rate. Ahrefs discovered that the Featured Snippet gets about 8% of all organic clicks.


*
2. Top & Bottom Ads

This is fairly straightforward.

Google’s SERPs have two main Google Ads advertising slots:

One at the very top of the page (above sầu the organic results). And another at the bottom of the page.


*

Wordstream data shows that the average CTR for a Google ad is about 3%. So ads definitely impact organic CTR. But much less so than Featured Snippets.

3. Video Carousels

Video carousels are a set of Clip results (usually pulled from YouTube) that appear in the results.

Here’s an example:


*

This used to lớn be a static set of 3 results. But today, you can actually cliông chồng the little arrow button khổng lồ see more video results (up khổng lồ 10 total).


*

So if you’re shopping for a specific hàng hóa, this can help you find the info you need without needing to hunt through a giant ecommerce sản phẩm page.

FAQ snippets are another common size of rich snippets.


*

Like any rich snippet, implementing structured data on your page can dramatically increase the odds of getting rich snippets.

5. Sitelinks

Siteliên kết come in two main forms:

Links that take searchers khổng lồ a page on a website.


*

Or those that take searchers khổng lồ a section of a page.


*

Either way, siteliên kết are designed khổng lồ present a các mục of links underneath a traditional result. That way, users can jump directly to a page or content that they want to lớn see.

The most comtháng forms of siteliên kết are those that appear underneath a homepage for branded searches.


*

See why that’s helpful? If you tìm kiếm for “Tesla”, it can be hard for Google lớn understvà exactly what you’re looking for from that site: the homepage? The about page? A page lớn login?

And sitelink help you quickly find the page you want to lớn visit.

It’s the same story with page-màn chơi sitelink. They allow you to scan the main sections of a page. And, when you click, you’re taken lớn that section of the content.

6. People Also Ask Boxes

According khổng lồ Advanced Web Ranking, People Also Ask (PAA) boxes show up in 8.5% of all US-based tìm kiếm queries.

You’ve sầu likely seen PAA boxes before. They’re essentially mini FAQs embedded in the organic tìm kiếm results.

Xem thêm: Ngô Quyền Đóng Đô Ở Đâu ? Ngô Vương Quyền Và Kinh Đô Cổ Loa


*

And when you click on them, they expand with an answer. And generate more related questions.


*

As you can see, the PAA is designed to lớn answer the question that person might want an answer to lớn right then. Or one that he or she would tìm kiếm for next.

7. Local Packs

Local Packs (also known as “The Map Pack”) are a set of 3 local results that shows up for a query that Google considers “local”.

(For example, “barber Boston” or “barber near me”).


*

What’s unique about local packs is that they kind of have sầu their own parallel algorithm. While many of Google’s ranking factors are focused on backliên kết, local SEO is more about optimizing your Google My Business protệp tin, getting good Review và accurate NAPhường. citations.

Regardless, local packs are super important for local businesses. Or businesses with a physical location.

That’s because local packs usually appear prominently in the search results. They also contain an interactive Google Maps maps. Plus, other visual elements that help it stvà out from the other organic Google search results.

8. Knowledge Panels

Knowledge Panels are featured snippet-type boxes that display data that Google has on a specific entity (lượt thích a famous person, company, or event).

Here’s an example of a Knowledge Card:


*

What makes Knowledge Panels different from featured snippets is that the data isn’t pulled from a specific webpage. Instead, Google gets the information from The Google Knowledge Graph.The Knowledge Graph itself is sourced from a variety of sources, like Wikipedia.

9. Image Packs

An image pachồng is a series of images that Google displays in the tìm kiếm results.


*

(Those images come from Google Images).

In other words, Google identifies search queries where users want to lớn see a set of images. Sometimes, these queries are obvious (lượt thích “pictures of cats”). But other times,

Google is able khổng lồ figure out which queries should have sầu an image pachồng based on user behavior.

For example, take a keywords like “press release”. You may not expect that tìm kiếm lớn bring up an image pack. But it does.


*

That’s likely because Google has tested the results with và without an image paông chồng. And the search results with an image paông xã gave searchers what they wanted. So they decided lớn show it by default moving forward.

(Note: Google’s AI algorithm, RankBrain, executes this exact process for all queries. Not just those involving image packs. But this is a great example of how this system works).

10. Twitter Cards

Google indexes Twitter. And they tkết thúc to show a Twitter thẻ when you search for something that a lot of people are talking about on Twitter.

They also show Twitter cards when you tìm kiếm for certain entities (like people or brands).


*

As you can see, Google isn’t just displaying a links to lớn someone’s Twitter tài khoản. It’s an interactive sầu SERPhường. feature that lists out the user’s recent tweets.

11. Top Stories

Top stories are results that show up for terms related to lớn a trending news story.


*

This SERP. feature works similarly lớn Twitter cards. Google keeps track of trending stories (specifically, in Google News). And understands when a search matches a story that’s getting lots of traction.

The difference is that Google can technically pull any Tweet inlớn a Twitter thẻ. But with Top Stories, 100% of the results in the news box are from Google News approved websites.

Learn More

Getting Started With Schema: Helpful guide for learning the ins và outs of schema markup. Which is super important if you want rich snippets.

How to lớn Get More Google Traffic in 2020: Video tutorial that shows you ways that you can get more Featured Snippet rankings.

Xem thêm: Top 10 Game Khó Chơi Nhất Thế Giới Cho Pc, Android, Ios, Top 10 Game Khó Chơi Nhất Thế Giới

The Definitive Guide khổng lồ On-Page SEO: Solid on-page optimization can help Google find, index & underst& the nội dung of your page. All of which can help your site get rich snippets. Or show up as part of a SERPhường feature.


7 Resources
Next Building an SEO Team
Previous Search Engine Visibility
Next Building an SEO Team
More Topics
All Topics
5 ResourcesLink Building for SEO
6 ResourcesUser Experience Signals
5 ResourcesSEO Tools & Software
8 ResourcesSEO Fundamentals
4 ResourcesKeyword Research Strategies
8 ResourcesContent Optimization Strategies
6 ResourcesTechnical SEO
5 ResourcesLink Building for SEO
6 ResourcesUser Experience Signals
5 ResourcesSEO Tools & Software
8 ResourcesSEO Fundamentals
4 ResourcesKeyword Research Strategies
8 ResourcesContent Optimization Strategies
6 ResourcesTechnical SEO
5 ResourcesLink Building for SEO
6 ResourcesUser Experience Signals
5 ResourcesSEO Tools & Software
Next-cấp độ SEO training and link building strategies


Chuyên mục: Blogs