Cách nấu canh chua cá Top stories, Video, Thumbnail, Image pack

Instagram videos are a staple part of sale on the channel. 5.2 million users watched branded videos on Instagram in quận 1 of 2017 alone, & those numbers have almost certainly almost gone up since with the emergence và popularity of video-heavy features lượt thích Stories, Reels, và IGTV.

Bạn đang xem: Cách nấu canh chua cá Top stories, Video, Thumbnail, Image pack

Videos can help you effectively tell a brvà story, convey the true value or use case of a sản phẩm, and show the human elements behind your brand. This is just as true on Instagram as any other platsize, và with an engaged audience who is ready to lớn hear what you have sầu to say, investing time inkhổng lồ creating more Clip is a great choice.

While Instagram videos are fortunately pretty simple lớn create, there are a few tricks that can help you increase performance significantly by attracting more clicks (if needed) and drawing attention. One of those tricks is to create Instagram video clip thumbnails.

In this post, we’re going lớn go over how to lớn create Instagram video thumbnails for your nội dung lớn stop users right in their tracks as they scroll through their feed.

Why You Need Instagram Video Thumbnails

There’s a comtháng misconception that you don’t need đoạn phim thumbnails on Instagram because many will autoplay in the feed.

This isn’t true, however. While you don’t need video thumbnails for Reels or Stories unless you want a lightning-fast intro screen, you really should use them for your Instagram posts và IGTV videos.

While Instagram videos can autoplay in feeds, after all, you want users to choose to lớn watch them even when they aren’t in their feed. When they’re checking out your protệp tin, for example, it’s the thumbnail image that they’ll see.

This is also true for the Explore section, which is an exceptionally valuable opportunity to lớn connect with new members of your target audience; you don’t want khổng lồ waste this opportunity by using a thumbnail that doesn’t immediately commvà attention.

Choosing a strong video thumbnail can be the difference between engaging people, driving sales, và attracting new users and just having users continuing khổng lồ scroll through their feed without a second glance.

How to lớn Add Instagram Video Thumbnails

When you’re uploading your đoạn phim lớn Instagram, choosing a “cover” (aka thumbnail) is available for both in-feed posts và IGTV videos. Let’s look at how lớn set thumbnails for both types of Instagram videos.

Adding Thumbnails to lớn Instagram Feed Posts

When you select a video clip lớn upload for in-feed posts on Instagram, you’ll be taken to the next screen where you can choose a filter. Underneath these filters is the option lớn tryên your đoạn phim or lớn set a cover. 


You can then scroll through the đoạn phim to lớn select a cover image.

Xem thêm: Quy Định Về Những Việc Viên Chức Không Được Làm Những Việc Gì?


As of right now, you do not have sầu the option khổng lồ upload a đoạn Clip thumbnail separately, lượt thích you vày with YouTube or even IGTV (which we’ll look at in a second). This means you can either choose from a Clip slide that looks great, or you can create a đoạn Clip “intro” screen, add it lớn the beginning of your video clip before uploading it, and select that as a cover pholớn.

You can see an excellent example of how to pull this off from StitchFix. You can see the video clip here:


And see what it looks lượt thích in a gallery pReviews here:

In-feed videos can have any of the following dimensions, và will require a cover photo that aligns with what you choose:

1.9:1 (1080 x 608 pixels)4:5 (1080 x 1350 pixels)1:1 (1080 x 1080 pixels)

Adding Thumbnails to IGTV Videos

Adding thumbnails on IGTV videos is a little different because you can actually upload a cover image that isn’t in the actual video clip, similar to lớn what you can vì chưng with YouTube’s video thumbnails.

After you select a Clip for IGTV, you’ll immediately receive sầu a prompt lớn select a cover. You can choose a slide from the đoạn Clip, but you can also upload an image from your camera roll.


IGTV cover photo lớn sizing should be 1080 x 19đôi mươi pixels (similar to Instagram Stories), having an aspect ratio of 9:16 so that it will work well on the vertical format.

You can see a great example from Books-A-Million in the IGTV feed here:

What About Stories?

Because Stories videos play automatically when users tap on your profile picture, there isn’t a thumbnail option for them.

If you choose khổng lồ archive your Stories for IG highlights, however, each Highlight you create requires a small thumbnail. These will be perfect circles, though you can upload square images to lớn be cropped, & we strongly recommend creating branded thumbnails that look great next to lớn each other.

These are simple, but effective:

These are incredibly small, so rethành viên to choose simple designs that are easy to lớn make out.

How to Create Engaging Instagram Video Thumbnails

When you’re creating Instagram Clip thumbnails for in-feed posts and IGTV, the following best practices can help grab user attention, increase clicks, và boost views:

Use bold, contrasting colors. We’re big fans of bold and contrasting colors here at eshopdaroana.comge authority. They stvà out in users’ feeds, and they draw attention straight to a focal point. This is a strong example from Shutterstock: Think about what your audience wants to see. If there’s an opportunity lớn present a powerful, interesting image that immediately grabs someone’s attention, this is a great choice. This image from Adobe’s trương mục is an excellent example; you see that there’s a partnership between the two brands, but the image is so interesting you just need lớn watch.

Final Thoughts

Aside from IGTV, Instagram certainly doesn’t make it easy to lớn add đoạn phim thumbnails & cover images to your on-platkhung content. For in-feed nội dung, you’ll need khổng lồ upload images khổng lồ the video itself before uploading it to lớn Instagram, but as you can see from the examples above sầu, this is worth the effort.

When creating Clip thumbnails, turning to lớn intuitive, no-experience needed graphic design software is a safe bet. Here at eshopdaroana.comge authority, you can use drag-and-drop technology (& any of our pre-loaded templates!) to create gorgeous thumbnails and cover photos that your audience will love sầu. You can start your không tính tiền trial here.

What vì chưng you think? Do you use Instagram đoạn Clip thumbnails for your content? How vì chưng they work for you? Share your thoughts và questions in the comments below!